Cosrx Case Study Marketing Plan
I was able to have the opportunity to interview COSRX's Marketing Team Assistant Manager Lee Hye-Young. Lee Hye-Young was kind enough to give me answers to all the questions I had for her which makes me appreciate the company so much more. COSRX is a Korean brand that specializes in maintaining effective products using minimal ingredients for those having skin troubles and concerns.
I recently reviewed their 'Natural BHA Skin Returning A-Sol', which gave me amazing results.
How did COSRX begin?
"COSRX brand was founded in 2014. However, our first business began 14 years ago and we have worked on from marketing to distribution of various other brand lines before COSRX such as CIRACLE, C20, Gatzmen, etc.
We have analyzed the reviews, surveys,
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Moreover, most of the products are mainly dissolved in natural extract rather than purified water to amplify the effect of natural active ingredients used. Though they do not come in fancy bottles, COSRX products' prescription (rx) is formulated carefully to aid each of our customers to treat their skin …show more content…
So, one of our plan is to stock ours to health&beauty shop by the end of this year."
What is the process of developing a product like?
"Here is the process of developing COSRX products.
Product planning ↔ Market research → Research and Development → Composition Test → Sample Test → Product stability Test → Product Production → Safety& Functionality Test → Sale
There are variety reasons for planning product such as customer’s needs, season matter, etc. In the case of our company, if we don’t have the type of items our international or domestic customers request, then we try to make it. Currently mist, base makeup, mask, etc are being planned I’m not sure whether those products would be developed or not.
After finishing planning, we try to figure out customers’ needs, the product’s average price and the unique items which is not existing in the market yet through market research, and start research and development.
Once the product to meet maximally customer needs are developed, it goes through test for stability composition. After that, COSRX workers personally progress test our products for a while.(No animal
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