CHAPTER 5
MARKETING PLAN
Overview
Mt. Zion Organics is a kiosk located in Binondo. It sells delicious healthy salads with organic lettuce as its main proponent. The salads they serve are Classic Caesar, their Healthy Caesar, and Tropical Caesar. And being committed on spreading healthy lifestyle; the toppings are healthy, good for those wanting to lose weight and maintain good health. Its target market are mainly individuals living in Binondo and areas near Binondo who consider themselves health conscious. The inspiration was drawn in that many have been eating unhealthy unnatural food that has been causing a lot of illness. Mt. Zion Organics wants to relieve that problem.
Binondo is one of the busiest places in Manila and also the center of commerce and trade in the city. It consists of heavy traffic of people almost everywhere in the location thus making it a good place to start and operate a business.
Mt. Zion Organics is under the sub-sector Refreshment stand and Kiosk. The sector itself is still growing though the rate is lower each year. The cost margin of the sector consists of almost 75 percent of the revenue in the recent years. The industry itself gains billions of pesos in revenue.
The following is the forecasted sales of Mt. Zion Organics in each scenario: Worse case scenario Normal case scenario Best case scenario
1st year 446,609 pesos 574,213 pesos 701, 815 pesos
2nd year 456, 933 pesos 643,567 pesos 772, 279 pesos
3rd year 467,366 pesos
One firm we are familiar with had gross sales in 1979 of ninety-six million dollars and proceeded to develop a worst case scenario in 1982-3 at a gross sales level of thirty-six million dollars. Once this key level is established, then all the other parameters must be brought in line with this sales figure, in an attempt to preserve some portion of the bottom line
(Kieso). Sales growth is …………………… ………………………………. (Kieso). Business Level Strategy
Economic analysis and company performance forecasting are necessary for making investment management (Hiriyappa,2008). There is lack of investment management which has exerted burden over the company to keep getting revenue for current as well as new production plants. If the new plants were set up after examination of organization’s structure and forecast of sales and revenue, then the situation would have been easier. The company mainly depends upon reports by managers who are not communicating well with each other as they are not co-operative. There is an information overload which as barrier to effectively communicate within the organization (Robbins, 2011).
With the increases in profit steadily going up they should continue to rise in that same pattern. Other things the company is doing will help them as well. They have been coming up with ways to get new customers through he door and they have started offering a credit card for the company. The company is also seeing improved sales in the youth and women’s sections which is helping to improve profitability.
Finally, there is total assets turnover, which shows how efficient managers are using assets to generate revenue. It will allow Whole foods to
Management has shown their abilities over the years to weather the recent EPA changes and declining wood stove market. While their profit margin for return on assets decreased, they managed to still increase sales enough in their niche market to increase their asset turnover and in the end, increase their return on assets. Even with major deficits in their retained earnings, the company worked through the tough regulations and low cash flow to not only continually grow their business, but turn
In this assignment I will examine ways through marketing to help bring revenues while meeting the customers wants and needs to better the business. The company has interviews and hired a marketing research company to conduct a study using raw data to determine two descriptive statistics concerning the oil changing business. The goal is to gain customer loyalty and find ways to attract new customers. Just like any business, they have to do some research on current marketing companies and choose one to help with the oil changing marketing research. By consulting with a marketing research company, one way for the oil company to make better decisions is with descriptive statistics.
The play The Laramie Project by Moises Kaufman is based on a real life event, the murder of Matthew Shepard and its impact on the community of Laramie, Wyoming. It is derived from interviews, journals and other sources complied by the members of the Tectonic Theater Project. The play shows the people of an American town searching for answers after a horrible murder that has come to define them to the world. The play doesn’t judge the society or the position that we are in, but gives the audience an opportunity to raise questions about the breadth of responsibility, the impact of evasiveness, and the need for change as a whole. For the majority of the play, the audience are directly addressed by the characters, voicing and expressing every
The total value of the firm has been calculated with the help of PV of cash flows and the continuing value and it shows an amount of
The company has been operating fine for years and total dollar sales have been increasing each year. If the company sticks to the status quo, they will continue to stay profitable. 2. Increase brand awareness
This chain of profit very beneficial to farms because overall they spend much less money and have more money to spend elsewhere. There 's
The pumps that the Wilkerson company produces are the “bread and butter” of this company. These products are produced at a high rate with a high price competition. As stated earlier, due to the severe price cutting by the competitors, the pre- tax margin of the company dropped extremely low to 3% percent and gross margin to 19.5%. Another product that the company produces are valves. The valves have remained steady around its planned gross margin of 35% with actual of 34.9%; these products are sold and shipped in huge bulk.
Sales projections are incredibly difficult to predict for a new company but, considering the above analysis of the financial statements, we can tell that Mdelic Wasatch Outerwear should improve their current financial position but it is still in a favorable position and we can expect positive results. I also think that we need to keep improvinging and I have a few suggestions: 1) Explore new markets We should start exploring new markets for our business and take the time to plan how we can expand our existing market. We can look for ways to improve our marketing, whether by winning easy publicity or preparing direct mails. 2) Have a Limited-Time Sale or Promotion
Metro’s profit margin is also about double the percentage of Loblaws which demonstrates that Metro is better at taking revenue and turning it into profit than Loblaws. This company’s net earnings had a large increase of 12.9% from the previous year. The profit margin is important for shareholders because it shows them that the company is efficient and profitable. In addition, food deflation should ease in the next quarters so this will help grocery retailers, like Metro, to increase their profits and
10. Forecast the demand for Woody’s products, throughout the project’s life. 11. Ensure that the current production activities are not hampered, while the project activities are carried out. d.