Mtn Swot Analysis

Brief Description of Company (MTN Nigeria)
MTN Group Company is a leading multinational telecommunications group that provides network access for mobiles and business solutions. It has established itself in 22 countries in Africa and the Middle East; it has subscribed more than 203.8 million.
MTN Nigeria is a part of the MTN Group, Africa's leading Telecommunications Company. It came into being in Nigeria on May 2001 as the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission(NCC) earlier in that year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. These cities were strategically selected for these reasons

MTN has embarked on various innovative projects; it also embarks to support some developmental project.
Deregulation of the telecommunications sector led to the introduction of major Global System of Mobile Communications (GSM) Such as MTN Nigeria, Globacom, Airtel and Etisalat. Nigeria's government had earlier provided right for liberalization by setting up Nigerian Communications Commission (NCC).
Installing of base stations and its operations and protecting them cost a lot of money. MTN spends so much in securing and installing these base stations and as a result of this, MTN is economically affected.

TECHNOLOGY
In line with MTN Nigeria's E-objectives which is to be at the fore front of technology by bringing innovative use of technology in attaining goals, MTN has a lot of products that aims to keep up with the increasingly IT (information technology). MTN has introduced various technologies that have made the society better. Amongst them

This reflects how MTN Nigeria relates with its society in the business environment, how it makes life richer. MTN Nigeria has introduced various social services just to make the lives of masses good. They introduced free night calls where love birds can talk all night to themselves for free all night, they introduced Family and Friends where members of the same family can talk to each other at a cheaper rate, they also introduced Weekend free calls, unique caller tunes and Ring tones. MTN has packages to suit various individual needs, ranging from the CEO class to a junior employee.
MTN was also the first to introduce bonus on every recharge made from a certain credit worth and this paved the way for other competitors to follow suit. MTN Nigeria has the society in mind and by way of giving back to the society; MTN supports and in most cases take full responsibility in the sustainability of corporate social initiatives. It goes as far as sponsoring some medical care to the rural areas and give scholarships to the less privileged in the society. MTN provided viewing centers for FIFA 2010, recently MTN foundation empowered 400 disabled