Mugg And Bean Swot Analysis

Mugg and bean was founded by Ben Filmalter and first opened in 1996 at the V&A Waterfront in Cape Town, and the brands website called it “an immediate hit”. Franchising took off 2 years later and by the time Ben sold his brain child to Famous Brands in 200, he had opened 100 outlets.

Mugg and bean is providing to the public in various different ways and continues to adhere to their Corporate Social Responsibilities. However, there are social economic factors that Mugg and Bean still has to eliminate from the equation before it becomes a global franchise.

A SWOT analysis should be incorporated into Mugg and Beans franchise to understand their position in the market place. With the use of the SWOT analysis the potential weakness and threats can be dealt with accordingly.

Social economic issues in South Africa are putting off local people and potential international buyers from purchasing shares and franchises. Such socio economic issues are the weakened rand, high inflation, ongoing violence and strike actions, and high levels of crime and weak service delivery and in fighting.

“I knew very little about franchising at the outset, but because of the success of the first Mugg & Bean I decided to take the franchising route. I started with no franchising experience at all. No brand

Through clever store positioning they attracted an extensive range of people. Although Mugg and Bean is a coffee shop its food orders make up the majority of its sales and thus catering for its turnover. It keeps up with a market that needs to stay innovative. Mugg and Bean is a brand that keeps up with a market that wants to stay innovative as well as wants to maintain a feeling of being kept updated. What sets them apart from other franchises is that they are generous with their portions, offering high quality foods and have outstanding signature dishes and baked