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Multi Channel Network Advantages And Disadvantages

2479 Words10 Pages

Abstract

Multi channel Network is knows as using different marketing channel to reach customers. Multi channel network is getting popularly knows around the world. Multi channel has the advantages why a company should be involved. It is also increasing the profit of the company compared to traditional single network channels.

Keyword: Multi-channel network (MCN), marketing strategies, advantages of multi channel network

Introduction

What is multi channel marketing? Multi-channel marketing is marketing strategy using many different marketing channels to reach a customer. In other words, a channel can be a retail store, a website, a mail catalogue, a radio FM, E-books, or direct communication by letters, email or text message. Multi channel network has been playing a big role for all companies simple because it makes it easier for a consumer to buy from them in whatever what is most appropriate. It is easier for a company to have the same channel but different department for different kind of customer needs. This actually helps to make your customer be loyal to one brand from your company. Now a day’s customers are using more than one channel to look for products and services, often consumers switching channel with a single transaction. Once you have understand your customers need and demands, you can fulfill their needs, because they are switching through different channel this can help to ensure that customer stay with your brand while they’re switching

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