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Multi Level Marketing Essay

944 Words4 Pages

Multi-level marketing a model of direct selling combines both the techniques of product distribution & management of sales network; it is gaining popularity in India. Keeping in mind the contemporary employment opportunities and economic trends, many individuals have opted MLM companies as part-time or full time job. They enroll more distributors in MLM system to fabricate their sales teams to obtain more benefits from MLM. Long term success and endurance of this business model depends on satisfaction level of its distributors but it is found that sympathetic about major factors of distributor’s satisfaction of MLM is still not adequate in India. The endeavor of this study is to portray practical benefits of Multi-level marketing and their …show more content…

Independent distributors plays many roles; they act as a retailer, distributor, wholesaler, dealer, promotional agents, product trainer, and brand ambassador, this replacement of intermediaries with independent distributors help in cost reduction of product manufacturers that may distribute in MLM distributors as well as to save money of customers. It is also beneficial for MLM companies as they got higher acceptability and growth as compare to others. Multi-level marketing is a win-win situation for both business organization and customer. Compensation in an ethical multi-level marketing plan depends only on the sales volume of goods or services not on the enrollment fee of new participants into the MLM Company. This system offers two way earning opportunity ; an opportunity to generate one's own individual sales volume by selling goods and services to customers and by developing and managing a network of independent distributors to do the …show more content…

According to Xardel (1993) multi-level and network marketing both are synonymous, methods of direct selling. Direct selling and network marketing refer to the distribution method, while the term "multi-level marketing" expresses the compensation arrangement. Participation in group activities; warm social circles, high income level, goodwill of the company are the variable that attract individuals towards multi-level marketing (Jose, 2002). A multi-level marketing distributor pay personal attention to its downline distributors, hence they often become good friends (Grayson,

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