Mass Media Influence On Culture
And for making and maintaining the international frame of reference and spreading global culture new communication and information technologies helped a lot. Cultures have become more visible, vocal and global through exposure to media technologies. Therefore, even though we may not have chance to visit or interact with them, but we feel we know them. Such an interaction is facilitated by development in media technologies.
Innis Harold (1950) through his theory of Technological Determinism propounded that the fundamental breakthroughs in technology are first applied to the process of communication. The forms of social organizations, stages of society, and the characteristics of the society are determined by the medium of the time.
In current times the computers, internet, telecommunications with advance functions, cable television and satellite communications are shaping societies differently and giving more intercultural and inter-societal connectivity.
This resulted as a new phenomenon of cultural convergence. It need not end in the submerging of all difference among the previously distinct societies. It may combine cultural diversity with cultural sharing. In fact, it is inadvisable for a
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Lakhendra, Bala, A Study on the influence of Mass Media on the Culture and Tradition of Singpho Tribe in Tinsukia district of Assam, India, Blue Ocean Research Journal, Vol.3, No.-2(2014)
This paper endeavors to examine the influence of mass media on the Culture and Tradition of Singpho Tribe in Tinsukia district of Assam. In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to
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