Multimodal Discourse

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Multimodality of the Secondary Discourse [Name] [University Name] [Date] The modern communicative space is a versatile background, which integrates different semiotic resources, semantic and information transfer means. We claim that any type of modern communication is multimodal. Linguistic studies of the 21st century focus on verbal and non-verbal means in terms of multimodality, which is the sociocultural phenomenon. Multimodality describes communicative practices from the perspective of textual, sound, linguistic, space and other means, which create a certain message. Multimodal texts combine signs and symbols of several semiotic systems. For example, static and dynamic images, voice and different sound effects, music, text and…show more content…
The focus of this research is on multimodality as an innovative research methodology for analyzing complex linguistic phenomena within cognitive-communicative paradigm of linguistics. Another focus is on the secondary discourse of the English modern mass culture defined as a complex linguistic phenomenon and a specific secondary creativity. This is a highly interactive phenomenon represented in the arranged oral or written forms. Thus, the secondary discourse is both a living process of communication and the most common category of interpersonal interaction. It is a complex unity of language practice and extra linguistic factors for the source-text comprehension. Being a dynamic process of information, ideas, feelings, and emotions exchange, the secondary discourse suggests the subjective interpretation of modern mass culture text…show more content…
Therefore, multimodality has quickly become an ordinary form of human communication. The combination of different types of communication leads to the birth of new forms of literacy. The modern students cannot learn only based on the alphabet. They are more capable of learning in other formats. Consequently, it is relevant to change the practice of teaching by implementation of multimodal studios, which will change the way of information perception by the academic audience. According to Jeff Bezemer and Gunther Kress (2008) and other multimodal scholars, students understand the information differently if text is presented in combination with other communicative means. According to D. Hassett and J. Curwood (2009), the authors of Theory and Practice of Multimodal Education, printed representation is only one of the existing ways of communication. Modern technologies enable modern scientists, teachers and students to choose two, three or more modalities to interact with other people. Thus, the multimodal strategy implies going beyond the traditional scope of learning, beyond printed texts to arranged multimodal
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