Secondary Discourse

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Multimodality of the Secondary Discourse
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The modern communicative space is a versatile background, which integrates different semiotic resources, semantic and information transfer means. We claim that any type of modern communication is multimodal. Linguistic studies of the 21st century focus on verbal and non-verbal means in terms of multimodality, which is the sociocultural phenomenon. Multimodality describes communicative practices from the perspective of textual, sound, linguistic, space and other means, which create a certain message. Multimodal texts combine signs and symbols of several semiotic systems. For example, static and dynamic images, voice and different sound effects, music, text and …show more content…

The focus of this research is on multimodality as an innovative research methodology for analyzing complex linguistic phenomena within cognitive-communicative paradigm of linguistics. Another focus is on the secondary discourse of the English modern mass culture defined as a complex linguistic phenomenon and a specific secondary creativity. This is a highly interactive phenomenon represented in the arranged oral or written forms.
Thus, the secondary discourse is both a living process of communication and the most common category of interpersonal interaction. It is a complex unity of language practice and extra linguistic factors for the source-text comprehension. Being a dynamic process of information, ideas, feelings, and emotions exchange, the secondary discourse suggests the subjective interpretation of modern mass culture text …show more content…

The communication network is constantly developing and information flows intersect, integrating different types of texts. Consequently, multimodal nature of the secondary discourse is the first step on the way to formation of virtual culture.

References Bateman J. (2008). Multimodality and Genre. A Foundation for the Systematic Analysis of Multimodal Documents. Basingstoke, NY: Palgrave Macmillan UK. Bezemer J., Kress G. (2008). Writing in Multimodal Texts: A Social Semiotic Account of Designs for Learning. Written Communication, 25(2), 166-195. Hassett D. D., Curwood J. S. (2009). Theories and Practices of Multimodal Education: The Instructional Dynamics of Picture Books and Primary Classrooms. The Reading Teacher, 63(4), 270-282. Kress G. R. (2009). Multimodality: A Social Semiotic Approach to Contemporary Communication. London : Routledge. Kress G. R. (2002). Multimodal Discourse: the modes and media of contemporary communication. London: Edward

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