It breaks the normal planned shopping pattern. Pure impulsive buying pattern is relatively rare. It is based on high emotional and spontaneous decisions. The way of avoidance such behavior can be pre-prepared shopping list, though even in this case consumers are often unable to resist strong urge of buying product. ➢ Reminder Impulsive Buying – it is a situation when consumer is exposed to the product and suddenly it will remind her/him about exhausted or low stock of this product at home.
Amanda Coley, Brigitte Burgess,(2003) "Gender differences in cognitive and affective impulse buying", Journal of Fashion Marketing and Management: An International Journal, Vol. 7 No: 3, PP.282 - 295, 2003 .http://dx.doi.org/10.1108/13612020310484834 . 4. Ah Keng Kau, Yingchan E. Tang, Sanjoy Ghose, (2003), "Typology of online shoppers" , Journal of consumer marketing , vol . 20, issue no :2, pp 139-156.
He explained Impulsive buying and compulsive buying focusing consumer behavior. He found the difference in Impulse buying tendency and Compulsive buying tendency effect shopping experience. He used Survey method and online shopping diary to find impact of urge to buy through effect. Flight chose this topic to research because there is always an ambiguity to differentiate between Impulse buying tendency and compulsive buying tendency. Both the factors are on scale of unplanned buying.
Backstrom (2006)56, in his study titled “Understanding recreational shopping” has concluded that arousal during shopping may be seeded through complex activity that may be accomplished in various ways and symbolize different consumer feelings. It is also discussed that there is a necessity to focus more on the effect of retail ambience on shoppers employed in leisure shopping. Kim Iksuk et al. (2005)57, in his study entitled “Mall Entertainment and Shopping Behaviors: A Graphical Modeling Approach” have examined the association among the multiple ways that malls can create entertainment value to the consumer and firm shopping behaviours. The study obviously identified the association between specific entertainment values in the shopping mall
Consumers behavior is the indicator of influences of factors such as age, occupation, lifestyle, economic condition and personality. We can understand the buying behavior by the study of consumers purchasing habits, tendencies and preferences. A persons work or profession has direct influences on his buying of goods and services. Age of the consumer at time of purchasing determines his liking of goods. A young boy would like to buy smart phone and jeans –shirt for him.
Unlike complex buying behavior, buyers with habitual buying behavior have low involvement in purchasing products and little significant in differences between brands. This is because the consumer do not see much difference between available brands in the market. The customers keep on buying the products that suitable and best fit for them and they do not looking for other brands. For example, salt and sugar are the products that consumers have little involvement in the buying process. They just enter the store and purchase the products without compare the brands.
An individual’s designation and his nature of work influence his buying decisions. You would never find a low level worker purchasing business suits, ties for himself. An employee working on the shop floor can’t afford to wear premium brands every day to work. Age Age and human lifecycle also influence the buying behaviour of consumers. Middle aged or elderly individual who will prefer decent and subtle designs.
This kind of customer is less involved in daily purchases because the whole range of products are bought mostly due to consumer’s habit. Habitual buying behavior is a buying behavior which is characterized by low consumer involvement and few significant perceived brand difference (Kotler & Armstrong, 2008). This kind of consumers have few involvement in this product category such as a food product, newspaper, and beverages. Kotler and Armstrong (2008) defined consumers buying goods seem to have less involvement with cheaper and repeatedly bought products. This means that consumers will not evaluate the brands after the products have been purchased.
Two Social Influences on Buying Behaviour Sociocultural environment that influences buying behavior which include on family, informal sources, noncommercial sources, social class, subculture and culture. Two of the influences will mainly be family and social class. Family has a direct influences can exert strong influence on the consumer’s buying behavior. As OSIM products are pricy that tends to view as luxury health care products. As this, people who could purchase their uDivine massage chair be price as an affluent individual who could afford the luxury, therefore was label as a higher class in social standing Two Psychological Influences on Buying
According to the previous research, one of the factors which affect the intention of repurchase is satisfaction (Chang, Chou and Wen-Chien, 2014). Most research on group buying focuses on the relationship between satisfaction and loyalty of customers. Transaction cost advantage, preview, and trust significantly and positively affect satisfaction, which, in turn, influences repurchase intention. Among all the factors, trust has the highest effect on satisfaction. Satisfaction is a function of expectation and expectancy disconfirmation.