Munchy Case Study

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Munchy Food Industries is a Malaysia based snack manufacturer with presence in over 60 countries around the world. Its group headquarters is in Batu Pahat and its corporate headquarters is in Klang. Munchy 's has offices in Ipoh, Butterworth, Johor Bahru, Kota Bharu, Kuantan, Melaka, Sabah, Sarawak and international offices in Singapore and Thailand. It all started in 1991, in a small peaceful town down south of Malaysia. Munchy’s biscuit connoisseurs grew up on the heavenly smells of freshly baked handmade biscuits that constantly filled their father’s biscuit factory. Affectionately known as their second home, it was there that they lived, ate, slept, studied and played. During the school holidays, they helped make and pack biscuits, and would quite happily follow Dad everywhere. While growing up in a biscuit factory sounds like a child’s dream come true, life wasn’t always all fun and games (unlike a Munchy’s biscuit that’s fun and games, all day and all night long!). Many biscuits and wafers were burnt, broken and bruised along the way. But their hard work paid off, as they amassed secrets learnt from their forefathers (to be used in the future with the birth of Munchy’s) to make the perfect homemade biscuit – handmade with cheeky fun, laughter, and above…show more content…
Munchy’s already expand their market in Singapore, china and Thailand. munchy have opened branches or have developed their market in Solidarity, in there. This is because of high demand from the country. Biscuits that contain nutrients that are important to consumers, it has attracted users to experience and buy. Munchy also practice hygiene and the quality of their product by placing the ingredients in each of their product packaging. Besides, Munchy also attracts children and people with community-based humanities. Munchy 's believes in giving back to the community, a strong responsibility to help those that are less fortunate and contribute to the common good. this the society event that
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