The Importance of Marketing in the Music Industry

Advertisements help pay an artist’s bills which allows them to make more music. Commercials can also help pay for the costs for tours and artists can make an innumerable amount of money. Promotions can bring a more varied audience to a musician and can help bands gain popularity. By having more people listening to an artist’s music, a musician can be given a sense of reassurance to write more songs. Recently people are debating about whether advertisers should be allowed to use a musicians’ music.

Marilenny Donis Ms.Milliner EES21QH- 01 09/28/16 Having a job is an essential part of living on this earth. Without having a job we would be homeless or suffering. As I grow older and am slowly approaching adulthood I have to start thinking about what career I want to pursue. College can be an essential thing and a advantage for when looking at a job.

Success in the music business is a thing of wonders isn 't it? From the ongoing fame to having people looking up to you, it 's something really special. But things are making the music world different. Instead of people buying the albums from the musicians, the internet services allows them to stream it which doesn 't cost a penny. Now the musicians are receiving less while the customers are getting their music for free. But since their basically making the musician lose money, now all they can do now is do advertisements. So is it right for musicians to sell out, and the answer to that is yes they should. Musicians should be able to sell out for various of reasons.

In this part of the research, macro and micro environmental aspect used to analyze music industry. PESTEL analysis used for macro environmental and Porter five forces for micro environmental. Through PESTEL analysis, it is easy to face with a lot of factors such as Political and Economic in music business. But the most important factor in this kind of analysis is Technology because it is also heavily influencing social factors within the music industry, according to developments in social and mobile networks. Moreover, in micro environment analysis using Porter’s five forces there is opportunity to understand better the customers, competitors, suppliers and all the others which are responsible in the music industry.

Gaining Key Info for Career Success The power of music can connect and represent the words that cannot be spoken. Music unites people, nature, or even beliefs. Don’t you desire to reach people using the universal language - music? Film music is without a doubt about touching audience’s minds and evoke people in a certain way.

The music industry is an entertainment business and with almost any entertainment business there is some sort of corruption either known to the public or at times hidden. The music world is currently going through a transitional period of it’s payment model and how the artist and producer of a song gets paid.  Producers are not being paid or credited by record labels and artists because of the position there being put in in the industry; they need to come together and find methods to license/contract there work and also raise awareness.

In Walter Olson’s “How Copyright Law Makes Sample-Based Music Impossibly Expensive... If You Want To Do It Legally”, Olson reports that there is an increasing number of copyrights out now, and artists must make sure their song is clear of copyrights to publish it. If it is not, they have to pay an expensive sample clearance fee. Olson asserted that ”Capitol records would lose 20 million dollars on a record that sold 2.5 million units”(3).In other words, it is nearly impossible to find all copyrights, and make a profit off the artwork after paying for copyright clearance fees. Artists should not have to pay expensive copyright clearance

“Politics can be strengthened by music, but music also has a potency that defies politics.” This quote by Nelson Mandela summarizes the relationship between music and politics, and how important and unique their connection is. “This relationship is important because music has the power to enforce and the power to challenge politics”. Music has this power because it contains the potential to influence individuals, which can result in political movements, and even cause cultural change. The influence of music genre, Rock ‘n’ Roll, has heavily impacted the culture and society of America in several different ways.

Technology, the media and institutional power may influence the future directions for Rock and Roll within the next 5 to 10 years. In the 1950s, rock and roll sound and style had challenged cultural authority. The rock music of the 1960s often challenged political authority directly and unambiguously. A future scenario will provide aspects of continuity and aspects of change. The changes will affect the media facilitating access to the text.

Hearing another person’s music describe the exact emotions of so many people in this world is remarkable. Thinking that there is no way someone could have actually put these thoughts and emotions into words, and knowing that another person feels the same way is a sentiment of unimaginable relief. Different people connect deeply with various thoughts, words, and harmonies, and hearing a song that achieves all of those qualities is a rare occurrence. The purpose of creating music is not to make money or become famous. The purpose of music is to express oneself and let the world experience any angst or struggles together and to help people in need of hearing another person’s voice saying that no one is alone.

The 2013 musical hit, “Blurred Lines” by Robin Thicke, brought in roughly $16,675,690. This just goes to show how much money is spent and invested on, in music today (Feeney). Music has been a part of the United States culture for a long period of time, while African Americans were enslaved, they used music quite frequently as a means of self- expression. The African music combined with the European music had a major influence on jazz. During the Civil War the troops created music together, this helped them learn how to work together and better understand how to get along, this just goes to show that music is not just a form of entertainment but also a way to bring people together (Carlin 6,9).

The 2013 musical hit, “Blurred Lines” by Robin Thicke, brought in approximately $16,675,690. This just goes to show how much money is spent and invested on, in music today (Feeney). Music has been apart of the United States culture for some time, while African Americans were enslaved, they used music quite frequently as a means of self- expression. The African music combined with the European music had a major influence on jazz. During the Civil War the troops created music together, this helped them learn how to work together and better understand how to get along, this just goes to show that music is not just a form of entertainment but also a way to bring people together (Carlin 6,9).

The 2013 musical hit, “Blurred Lines” by Robin Thicke, brought in approximately $16,675,690. This just goes to show how much money is spent and invested on, in music today (Feeney). Music has been a part of the United States culture for a long period of time while African Americans were enslaved, they used music quite frequently as a means of self- expression. The African music combined with the European music had a major influence on jazz. During the Civil War the troops created music together, this helped them learn how to work together and better understand how to get along, this just goes to show that music is not just a form of entertainment but also a way to bring people together (Carlin 6,9).

This study addresses how self-made artists in the music industry uses marketing skills to help promote their music compared to the artists that are signed to a record label.

Countless new forms of entertainment were introduced by the Baby Boom generation. The rise and popularization of rock and roll changed the way of music. Many rock stars emerged, such as Elvis Presley and Bob Dylan. This is evident has phots of a enormous crowd gathering around a famous rock star. (Garfield Newman, 286)