Why I Want To Write A Personal Statement Of Purpose

Benefiting from the dramatic development of internet technology, big data has become the most popular topic at the moment and the concept of marketing has been refined with more diversity and possibility. As a final-year student at Zhejiang University, I came to realize that my future should be in marketing after weighing my pros and cons along with my personal interests. This realization came to form when I joined Enactus, a non-profit student organization in my sophomore year, where I was exposed to the cutting edge of business communication and witnessed how important preparation work in marketing could mean in the entire setting of a commercial project. At the same time, I prefer to work with others rather than to struggle on my own, especially

In matters of my field, I always take a more practical standpoint. I believe my competitive edge lies in my practical skillset and therefore devoted more time to extracurricular activities and social practice. For example, I served as team leader in the L'Oreal campus charity bazaar. In the Enactus World Championship China Commonweal Innovation Competition, I won Third Prize by implementing projects Saving Sleep and Agricultural E-Commerce. Additionally, the KPMG business analysis competition offered me a first-hand experience on analyzing the operation capacity of enterprises by introducing the SWOT model and putting forward corresponding solutions towards target issues. The more I came in contact with practice, the more clear my awareness of limitation became in gaining knowledge from textbooks. Due to my intense interest in strategic online advertisement and social media applications, in addition to my eventual goal of working in this industry, I sought out an internship at WPP(Kantar media cic), a market analysis company, where I use data fetching program to grab comments from Weibo, WeChat, bulletin boards and other social media. One

Apart from the outstanding reputation and the high professional ranking of Imperial College Business School, I am most attracted by the curriculum provision of the programme, which greatly appeals to me with its aim of strengthening the real case analytic ability, such as the course of Marketing Analytics and Marketing Consulting Project. The course of Consumer Behaviour will enable me to have an insight into a brand new angle of management science from the perspective of psychology. Marketing Plan Competition sparks my interest in this project as well, because of its emphasis on the practical training. I hope to acquire the relevant marketing knowledge from the programme and gain a complete, professional and up-to-date mindset of marketing in order to realize my short-term career goal of entering to China’s leading internet giant company like Alibaba and Tencent. I am convinced that the study experience of MSc Strategic Marketing programme at Imperial College London will offer me with both solid theoretical foundation and potential alumni connection, which would definitely serve as a vital stepping stone for achieving my aspirational career