Starbucks not only provides a relaxed and comfortable atmosphere for customers but also make them enjoy their coffee as if they are at home. Moreover, consumers can use free wireless so they can surf the internet or even do their works while enjoying their favorite cup of coffee. Additionally, Starbucks has a variety of products which has more than 30 different blends of coffee and especially it is the pioneer coffee shop of beverage “to-go”. For Starbucks, the high quality of beverages and foods as well as affordable cost to help Starbucks which attracts to many loyalty customers. Besides, Starbucks apply VRIO framework to gain a competitive advantage.
The company’s goal is to locate the Coffee bars in high visible locations with high traffic and become the ideal place for customers who are on they want to have a break during their busy daily lifestyle. Along with the growing demand, Starbucks was able to manage with the increased traffic in order to keep the competitive advantage by opening “stealth outlets”. “In the US, Starbucks has gone further with its novel approach. It has opened "stealth" outlets, without the famous Starbucks brand, to entice those people disenchanted with its corporate image. So too, it has piloted licensed outlets, where wine is available alongside coffee.”
SWOT MODEL ANALYSIS Strengths The primary strength of Starbucks which is presumably well-known for delivering high quality products and customer service was its perfect brand reputation and image. “Starbucks experience” which the company had promised mostly satisfied customers regardless of its high price cup of coffee by dint of the quality of company service as well as raw materials which were Arabica beans derived exclusively from coffee plantations and guaranteed by Fair Trade. As one of its customers optimistically reviewed, “The coffee is unique and tasty, but it is not the only reason I like to visit each day. The place has energy and it is well run” (Motley 2007). The other strength was its distribution channels, including its stores and coffeehouses located in strategic areas.
On their website, on Facebook, on Twitter and in their blogs: individuals are encouraged to express their experiences with Starbucks history, and the company strives to “personally” join in the discussions. The Starbucks marketing strategy has always focused on “word-of-mouth” advertising and letting the high quality of their products and services speak for themselves. For years, this has been uniquely Starbucks, and it has played a huge part in making Starbucks Coffee Company a success. The definition of social media viral marketing speaks to this new word of mouth that Starbucks has run with and made their own. There is another coffee shop, the Indian Coffee House, which has been solely dependent on word-of-mouth advertising until now.
Additionally, these are adults that have graduated tertiary education and are now urban professionals. Secondly, the geographic location of Starbucks’ target audience is the urban city of Malaysia, where Starbucks outlets are often regarded as the third location besides their home and workplace for urban professionals to work or to spend some downtime alone or with their peers. Teenagers would spend time at Starbucks as well for meet-ups with friends and as a place to study. Thirdly, there are several psychographic and consumer insights involved. Customers tend to stay for longer periods at Starbucks as free Wi-Fi is provided, making Starbucks outlets a prime location for doing work away from the office or home.
My grandfather which is my ‘Ah Gong’ played a big role into my life. This is because he helped me with my work all the time when I have difficulties, his patience is incredible that even my teacher couldn 't beat him. Also, When I have any problems in school like involving in ‘high school dramas’ or what happened in school everyday, He’ll be the first one to know. This is the reason why I am used to rely on people because my family members had made me became so dependant. Sometimes, when its ah gong turn to send me to school, he would get me up early before school and take me to the cafes to have my favourite hot chocolate while he had coffee and read the newspaper.
Its strong market position, diversified products, and brand recognition has allowed the company to have a leg up on most competitors, and has given it the opportunity to further expand its business. Starbucks Experience: Not only does the company offer premium, high-quality coffees, but it also provides the customer with the “Starbucks Experience”. This includes excellent customer service, clean and well-maintained stores that offer a comfortable setting, good music, a warm atmosphere, and free wireless Internet access in the U.S. and certain international markets. These factors have built a high degree of customer loyalty, which has helped to drive same-store sales and earnings over the years. The company also has an extensive customer loyalty program, in which consumers can earn loyalty points with each purchase that can be redeemed for free products.
And remember, you can always build relationships with those outside of your community. 12. Healthy life A healthy body is the base necessity for a healthy mind. Exercise weekly and eat healthy diets, do not add too much calories before noon, try a slow-paced morning exercise and start with a cup of tea of coffee before your work. If you don’t mind the sweat of the money, hit the gym once in a while would be good.
Almost every single table was full. There were probably fifteen tables and the seating was very comfortable. I walked into the starbucks and could smell the coffee beans and coffee drinks, for any coffee lover it is pretty amazing. The walls were nicely decorated with posters and different decorations, to make people feel more comfortable and relaxed. They had a sign on the door when I walked in and it showed all the new drinks that just started like the new starbucks blonde drinks like the blonde cappuccino, blonde americano, and blonde vanilla latte.
It has contributed a lot to exchange our life from writing a letter which could take one month to arrive to the receiver to writing an e-mail which can be received by the receiver in just one minute, from going to the shop to choose and buy things to choose and buy using E-commerce and no one even needs to go to the shop to collect their goods. Sticking with the book for whole day can be very amusing for the students. Thanks to IT which introduced us to an innovative way of studying. Some of the topics are described in more details below which are changed because of IT. Description Impact of ICT on jobs :- Information and technology has helped a lot in the field of jobs.