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Essay On Mystery Shopping

716 Words3 Pages

Mystery shopping in Digital Age

Mystery shopping or a mystery consumer is a tool used externally by market research companies or internally by companies themselves to measure quality of service or compliance with regulation or to gather specific information about products and services. The mystery consumer's specific purpose and identity is generally not known by the establishment being evaluated. Mystery shoppers perform specific tasks such as acquiring an item, making inquiries, enrolling grievances or carrying on positively, and afterward give definite reports or criticism about their encounters. While gathering information, shoppers usually blend in as regular shoppers at the store being evaluated. They …show more content…

The role of mystery shoppers reduced, since the surveys are taken wholly based on technologies. Mystery shopping can now monitor and modify the customer’s choices within seconds creating brand loyalties for the client company. Before the introduction of technology the mystery shopping companies used to mail the reports to the clients and used telephones to contact the mystery shopper. But now the process has become much easier and faster. They even discovered news methods of collecting the data and managing several clients at the same time. Previously, in cases involving health care industries, mystery shoppers were easily identified by other customers. But …show more content…

There are lot of problems faced by the mystery shopping associations while collecting the data. Mystery shoppers cannot be trusted totally. Some of them provide fake information. Others provide the data to other companies for higher amount. And the worst of them create fake results and pull down the reputation of the companies. Mystery shoppers can also provide wrong information to the customers and can totally influence their perceptions about the company. The mystery shopping associations tried to solve this issue by connecting with FBI but it was a difficult procedure since FBI is

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