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NFL Play 60 Campaign Analysis

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NFL PLAY 60 is the NFL 's movement to inspire kids to be active everyday 60 minutes a day in order to help do away with the tendency of childhood obesity. For example, in addition to participating in NFL Play 60, the Philadelphia Eagles have been recognized for the Eagles Youth Partnership charity that serves low-income children with a focus on health and educational programming (Heinze, Soderstrom, & Zdroik, 2014, p.672) The NFL and NFL Players Association have supported National Breast Cancer Awareness Month in October consecutively for four years. Along with the campaign they have a breast cancer screening initiative and fundraiser.

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