Case Study: NOK Group

NOK Group

NOK Group (NOK) started its business as an oil seal manufacturer. NOK is Japan’s first oil seal manufacturer. Through years of technology development, NOK is now engaged in a wide spectrum of products fields in addition to oil seal. NOK have developed into the number-one reliable company in this field while leveraging the technology and know-how acquired since the start-up of operations.

NOK’s products and technology are not outwardly visible. Many of NOK products and technology are not visible to consumers as they go about their daily lives, but are in fact widely used in automobile and other products that are daily in use. NOK is committed to providing the innovative products to perfectly meet our customers’ needs, while contributing

NOK Group has adopted this type of model in running the corporation and subsidiaries. NOK strikes for quality of product and service leads to customer satisfaction, which leads to customer loyalty, and finally leads to profitability.

Business Strategies

The NOK Group has been implementing a business management plan with which it hopes to become a strong business group with high profitability, under its management basis of producing low-cost original products supported by technology which are useful to society, and selling them at reasonable prices all over the world.

Under this managerial environment, the NOK Group will promote its three-year plan entitled “‘Building Foundations for Sustainable Growth’—Strengthen existing businesses and develop new products and new businesses,” which was implemented from this term.

NOK Group’s Three-Year Plan is described below:

1. By steadily promoting these measures, the entire Group will work together in order to achieve sustainable growth.

2. With regard to the interim dividend for this six-month period, we have decided to set it at 15 yen per

Focusing the Group’s Strengths on the Development of More Advance Technologies

In the trend for environmentally friendly automobiles, construction machines, and industrial machines, NOK Group is developing and supplying parts not only for current hybrid vehicles, winning high evaluation and trust for its technologies from customers. We will continue to use the Group’s comprehensive strengths in fostering the development of more advances technologies, thereby providing customers in the automobile, industrial machinery, electric and electronic equipment, and office machine industries with high satisfactory products and services. Application of Group Strengths in NPCS

NPCS applies state-of-the-art technologies in manufacturing components for HDD and mobile devices, including top cover gaskets, precision-molded plastic components, vibration/acoustic control components and waterproofing mobile components. The plastic resin and rubber material formulated by NOK R&D center are having excellent performance in respective products. They are also supplied to our