KFC Vs Nandos Marketing Strategy

Business comparison fundamental differences
According to the marketing strategy comparisons of KFC and Nandos, it is clear that the Nandos marketing strategy is more successful than that of the KFC strategy. The main reasons for this would be because of the fundamental differences in strategy as follows:
Originality: Nandos created culture with the help of an excellent marketing team to push the socially acceptable limit; they created a fun edgy and ‘tongue in cheek’ campaign and focused on promoting and building the brand image while still staying true to their core values. Their marketing efforts did not focus on the fact that they were a South African Company but that they offered Portuguese chicken, leading the consumer to believe that

Their marketing team displayed their mastery by grounding into its core values and adapting their cheeky advertising campaign so that it could identify and resonate with customers from the various countries.
Nandos social media strategy was that the brand would like the followers comment and photos, a very proactive stance.
KFCs social media strategy was for the follower to like their page and stand a chance to win a voucher, a very reactive stance in these competitive times.
The current KFC marketing strategy is still based on the original vision that Colonel Sanders had created during the early 20th century, keeping this outdated strategy implemented in the business has already caused KFC to lose a large portion of their market share in most (if not all) first world countries. Their latest ad campaign was to bring back Colonel Sanders from the dead dressed in his famous white suit. Although the ad campaign was to get the consumer to connect and identify with their brand again, it received a back lash from the