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Nasi Marrybrown Case Study

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Introduction
Marrybrown was founded in 1981 and it is the first local fast food chain that introduced its business to Malaysia.Marrybrown has over 350 international outlets through 15 countries throughout Asia, Middle East, and Africa for serving fried chicken, burgers, finger chicken, desserts and beverages separately from serving Malaysian local dishes such as seafood, rice-based products, noodles and porridge. The company vision of Marrybrown is “To be a national restaurant company of most admired brand – through the power of our people and our culture”.The mission and core values of Marrybrown is :Passion for our brand Food Quality and Safety Continuous Improvement and Innovation Care & Respect and Personal Accountability Excellence …show more content…

Marrybrown is trying to turn traditional foods into fast foods which allow people get to enjoy the tastiness of traditional foods and the speed of fast food restaurant provides at the same time. According to Journalists of Sinar Harian, (2017), Dato’ Lawrence Liew said that Nasi Marrybrown is the first wave of Localicious Marrybrown. A set meal of Nasi Marrybrown which include fried chicken, sambal, Heaven and Earth’s ice lemon tea will be offered to customers start from 24th March 2017. Nancy Chan, the wife of Dato’ Lawrence Liew said that Marrybrown had to be different and come out with something other fast food restaurants do not have. She mentioned that instead of only offering burger and fried chicken, she also want to offer local favourites such as nasi goreng, nasi lemak (Nasi Marrybrown), rice porridge and satay to the local (Zazali, M., 2012). However, Nancy Chan also said that Marrybrown will also offer local dishes from the respective countries in which they operate (Zazali, M.,

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