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Case Study Narayan Hyundai

1492 Words6 Pages

Q 1: What made you come to a decision to purchase a car? Table no. 1 Q.No. 1 Affordability Family Reasons Need of the hour Peer Influence Miscellaneous Total No of responders 20 30 25 10 15 100 Percentage 20% 30% 25% 10% 15% 100% Graph No. 1: Analysis: The table given above indicates that (20%) of respondents have made the purchase decision based on their affordability, (30%) owing to family reasons, (25%) due to need of hour, (10%) giving into peer influence, and the rest (15%) miscellaneous. Interpretation: Majority (30%) of respondents came to a decision to purchase a car due to family reasons. Q 2: What were the underlying factors which prompted you to choose Narayan Hyundai over its Counterparts? Table no. 2 Q.No. 2 Brand Price Quality …show more content…

11 Analysis: The table given above indicates that (89%) of respondents agree that the tools and techniques used at Narayan Hyundai are sophisticated whereas (11%) of respondents feel that the tools and techniques used are not state of the art. Interpretation: Majority (89%) of respondents say that the tools and techniques used are sophisticated supported by the smooth running of their vehicles. Q 12 : How easy was it to strike a rapport with the management at Narayan …show more content…

12 Q.No. 12 (a) Easy Moderate Difficult Total No of respondents 63 25 12 100 Percentage 63% 25% 12% 100% Graph No. 12 Analysis: The table given above indicates that (63%) of respondents say that they shared a cordial relationship with the personnel, (25%) had neutral relationship and (12%) of respondents say it was difficult to maintain a rapport. Interpretation: Majority (63%) of respondents had an overall healthy interaction with the personnel at Narayan Hyundai which benefited them in shared values. Q 13. How often do you find yourself in a position to complain against the services of Nrayan Hyundai? Table No. 13 – Q.No. 13 Frequently Less frequently Never Total No of respondents 14 36 50 100 Percentage 14% 36% 50% 100% Graph No.13- Analysis: The table given above indicates that 50% of respondents never had opportunities to complain about the services at Narayan Hyundai. Interpretation: Majority of respondents (50%) seldom had issues to complain about indicating that Narayan Hyundai was providing better CRM. Q 14 (a) : Rate your overall satisfaction towards pre-sale and post-sale? Table no. 14 (a) – Presale service. Q.No. 14 (a) High Moderate Low Total No of respondents 39 35 06 100 Percentage 39% 35% 06%

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