Natty Boh Marketing Strategy
“Great companies are built on great products.” (Musk, Elon) National Bohemian Beer, also known as Natty Boh, has great products and many other things to offer. National Bohemian Beer makes sure they are known all over Baltimore by their unforgettable logo. This company has contributed to Maryland’s economic growth and helped put Maryland on the map for being known for producing Natty Boh. National Bohemian Beer has proved to be a great company due to its rich history, success in the marketplace, and marketing strategies that appeal to a wide number of consumers.
National Bohemian Beer has a great history. Natty Boh opened for business in Baltimore, Maryland in 1885. It was one of the first beer companies that originated in Maryland. Almost
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The Natty Boh logo is all over Baltimore city and harbor. The logo is unique everyone recognized the one eyed face with the large mustache. The infamous one eye actually has a legend behind it. According to the legend, “Gunther's got it”. Gunther Beer was Natty Boh’s biggest competitor in the 1900’s (Hayes, Laura). The Natty Boh commercials have existed since the 1960s. They produced one of the oldest beer commercials in the US. Its unforgettable appeal makes the Natty Boh products more desirable. Natty Boh does this by its catchy songs and animated structure. It causes people to remember its slogan and name (National Beer TV). The Natty Boh products and logo are literally all over Maryland. They are in the Natty Boh Gear shop, on television, and on the back of jerseys. The Natty Boh mascot used to be at the Orioles games just as much as their own mascot. Both mascots are printed on many Orioles shirts and paraphernalia.
The history, economic success and marketing strategies of National Bohemian Beer company have contributed to it being a great company. Beer commercials can be seen all over social media, but National Bohemian Beer has been around for years and came from the great state of Maryland. National Bohemian Beer makes sure that everyone knows who they are by their logo all over Baltimore, seen in the Natty Boh Tower and their logo on the back of the Baltimore Orioles merchandise. All these
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