Natural Beautique: International Market Analysis

Natural Beautique has selected France as the international market that will best fit the company and the product. It is important that at this stage, the company analyzes the market and determines what kind of consumer to target. Identifying a specific target market will allow Natural Beautique to focus in on the wants and needs of the best potential customer. Considerations such as culture, gender, demographics, level of education and socioeconomics in France will provide valuable insight into which consumers to target, allowing Natural Beautique to position itself strategically to effectively saturate the French cosmetics market.
CULTURE
Both the culture of the country and the cultural practices of the potential customer are important

They view the pampering of their skin and body to be that of a gratifying ritual. (Morrison, 2010). They don’t wear makeup to be flashy, gain attention, or make themselves look like anyone other than who they are. French women want to portray themselves as balanced, while having glowing skin and invisible pores. (Lip-Ink World, 2007). In France, looking and feeling natural is valued, and that has greatly influenced our line of cosmetics. Natural Beautique is not the first to introduce an all-natural makeup line for women. France has been known to many as being the base for cosmetics, and our goal is to not only meet their expectations, but also to expound on their basis. French women take pride in their skin and we will take pride in helping them reach that natural, balanced

As organic/natural beauty products tend to be more expensive, this age range will most likely appeal to women that are finished with the education portion of their lives and are part of the work force. Because of the cost of natural products, our product will not likely be affordable to everyone. Therefore, Natural Beautique will take advantage of the broad upper middle class, and target that income range specifically, likely between $55,000 and $80,000. Because of this income range, these women will be educated, typically with some sort of college degree. The women in our primary target market will have a concern for using quality, natural beauty products on their skin. They will have a genuine concern for beauty products that look and feel natural as well as have an awareness of their effect on the environment. Natural Beautique will serve as solution for all of these concerns, ensuring these women that there is a product that can meet all of their needs. It will be important that Natural Beautique targets this market specifically in order to achieve international