Nature Based Tourism Essay

1.1 Background of study

Nature-based tourism is one of the tourism segments that rapidly growth and important nowadays. According to Franks (2015, as cited in Nyaupane, Morais, & Graefe, 2004) nature-based tourism is increasing more quickly than tourism in general. Nature-based tourism is a broad concept. The existing of nature-based tourism is the diverse of environments which is include mountains and sub- Artic regions, protected area or national park, islands, costal and marine spaces and has emerged as types or label to more specific subtypes like ecotourism, wildlife tourism and peripheral area tourism ( Hall & Boyd, 2005) Malaysia also involve in the growing in nature-based tourism. According the latest static from ______ ndlbl One

From the statistic in year 2000, 10% from Malaysia’s revenue was originated from ecotourism (Azizan, Abdul Aziz, Badaruddin, Abdul Ghapar & Ahmad Puad, 2011). This shows that nature-based tourism also play an important role in contribute towards Malaysia economic. Although there has been existing research on studies motivation and attitudes in nature-based activities (Mehmetoglu & Normann, 2013) and has been discussed more in tourist motivation in selecting a nature based destination (Franks, 2015) but it is still several study on this. According to Franks (2015) mention that the further study nature-based motivation as a whole should be study more. However, there are only several of studies in nature-based tourism in Kedah (state example) and no studies in Sedim Recreational Park even it has been listed as Malaysia’s tourist famous destination. The gap of this study is the lack of knowledge about visitor motivation to Sedim Recreational Park. The purpose of this study is to identify the travel motivation and attitudes towards nature based activity in Sedim Recreational Park. It is important to study because by identifying visitors motivation can help in improving the management of Sedim Recreational Park for a better management in the future. By understanding the tourist motivation it can help the industry in marketing strategic and to provide good service to their consumer (Mehmetology & Norman, 2013) Furthermore, it can develop nature-based more attractive which leads them to stay longer at destination (Mehmetoglu & Norman,