Negative Aspects Of Perception In The Hospitality Industry
2.5.2 Negative aspect of perception
According to Richardson, Scott (2010), the negative perception to be found that could influence student’s commitment to the industry such as, the nature of work. Majority of people find working in the industry is stressful, working hours are too long, and the working hours are not suitable to lead a normal life. In addition, for people who have family, believe the family life will be effected by long hour working. Social Status, more than one third people believe the industry are not value in society. This is due to public perception that the respondents believe the graduates will became waiters or front line worker. Physical working condition, this refer to working environment, that almost half of the people stating hospitality industry is a very noisy environment, and one third of people felt the risk of work accidents in the industry is high. Pay and benefits, more than half people believe were unhappy or unsatisfied on the pay levels offer by the industry. Almost half of the people stated the level of fringe benefits offered by employers is low. Promotion opportunities, people view of promotion in the industry fairly negative. The reason behind like unsystematic promotions, less promotion opportunity, limited chances to promote to management level, unfairness promotion happen, and no clear expectation on career advancement.
Research done by Scott Richardson and Gareth Butler (2012), regarding of attitudes of Malaysian Tourism and
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