The big brand companies make use of these Social Media tools to greater extent to realize their strong existence and to establish friendly relationship with customers. For bringing value to customer and establishing strong relationship Social Media is utilized by the companies. By using Social Media companies communicate with their customers one-to-one or in group easily. Types of Social Media: 1. Social Network Sites: These are the websites where people create their personal pages and shared their views, ideas and establish relationship with new friends.
Facebook, Twitter and other social media sites help to target larger community and thus it becomes easy to connect with the audiences more effectively. Combining all the digital marketing activities and developing customer perception, helps the organization to develop the consumer awareness. Developing effective customer perception helps in redefining brand awareness and brand
On the other hand, employees can also take this opportunity to advertise their company’s products by creating a Facebook page. By advertising online, this will create visibility and exposure throughout the world. Services such as online orders can also be then implemented. The more the exposure, the more the orders, and then the more deliveries are made. A move like this can increase the marketing of the company.
10. Improved Customer Insights. Social media also provides the opportunity to gather valuable information about potential customers. For instance, companies can directly reach customers’ comments and discover their needs and interests, which is called social listening. (Forbes, 2014) It is clear that social media creates an undoubtedly huge marketing advantage for organizations.
One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs. IMPROVE RESPONSIVENESS Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner.
Companies who increase promotion of CSR work online experience improvements in how they are viewed by social media users overtime. It is really valuable for companies to systematically broadcast their CSR efforts online. If it can elicit an emotional and thoughtful response from the users and encourage them to write about a company’s CSR initiatives, it leads to promoting a company’s CSR work and converts people who think about a company “neutrally” to “positively”. It was discussed that (Christina B. Curley & Nadia Abgrab Noormohamed, 2014) social media marketing can impact CSR in numerous ways. Companies can develop a further understanding and confidence in the commitment to the CSR concept by keeping a healthy dialogue with customers, suppliers and investors.
An advertisement that usually seen on the internet are also considered as digital advertising (Sugget, 2015). It is the main source of revenue for the internet as it entertains consumers to utilize their marketing products. More marketers tend to make innovations in advertising. From interactive advertising to digital adverting, economist find more efficiency and effectiveness through digital advertising. Because of innovation of technology, people were to get involved to the changes in modernization.
The rate of advertising on Facebook has grown since 2010. The companies reach target audience through pages, groups, direct tags and advertisement panels appearing in news feed. Advertisements visible to the users are based on the user’s browsing history and profile information available on Facebook. Advertising on Facebook helps businesses build lasting relationships with people and find new customers. It is a preferred platform because of its wider user base, easy accessibility and cost effective.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.