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Negative Attitudes Toward E-Commerce

1207 Words5 Pages

Nowadays, the Internet has certainly reshaped our way of living and made our lives easier than in the past. It is integrated almost every aspect of activities including electronic commerce or E-Commerce, which is defined by Timmers (1998) as any kind of business transaction in which the parties make interaction electronically instead of by physical trades or face-to-face contact. Since then, the advancement of the internet to electronic commerce has altered the traditional way of conducting business until November 2005, the terminology of Social Commerce was presented by Yahoo, which is a subset of E-Commerce that includes online networking, online media that advocates social interaction, and user supports to aid online purchasing and selling …show more content…

Lack of trust is considered to be one of the fundamental reasons that is because the nature of e-commerce refrains sellers and consumers to have a direct face to face transaction, and customers are not able to touch and feel the products. Negative attitude towards E-commerce on Facebook can influence the intention of purchasing online products. Some online sellers are paying fake reviews and rating in order to get more customers to buy their products and services. Some online sellers are selling counterfeit goods and tell the customers that those products are genuine ones. These things create negative attitude to customers and influence them not to purchase …show more content…

This would help those sellers and Facebook developer to improve their process of conducting online business and improve the system of Facebook platform. To the future researchers, this study can provide recent information in consumer’s point of view regarding attitude of conducting e-commerce on Facebook.

Research Questions
I. What are the main factors of why some people prefer not to purchase products or services via Facebook?
II. What are the factors that affecting trust and attitude towards e-commerce on Facebook?
III. What are the difficulties in purchasing products or services on any social media?
IV. What are the things that need to be improved in purchasing products and services on social media from a customer perspective?

Research Objectives
I. To examine the factors that influence trust and attitude of Thai consumers towards social commerce on Facebook and the nature of their influences
II. To investigate the difficulties in purchasing products online of Thai consumers
III. To produce a conceptual framework that can improve the process of conducting social commerce on

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