Today, it is normal to see alcohol commercials being played on TV and plastered all over billboards. The ads portray drinking in a positive way, when in truth, the impact alcohol has on society and the health issues involved around younger people drinking in New Zealand should be brought to light. Drinking is a part of New Zealand’s historic culture but it is also a growing problem. Is the media doing anything to help? If it is illegal to sell smokes next to lollies in the dairy, is it unethical to sell alcohol next to fruit and vegetables in supermarkets?
Alcohol has been in the media since 1981, although individual brands were not allowed to advertise until 1991. Alcohol is everywhere, whether it is up on billboards when you are walking down the street or in magazines sold at your local bookstore; and mostly, it is shown on television in your own home. The way the large corporations broadcast their advertising to attract younger customers is unethical as in New Zealand it is illegal to consume alcohol if you are under the age of 18. These big brands are making younger kids their target market. The media uses advertisements such as the ‘Coruba Rum’ advert to make drinking alcohol look like a positive thing. This ad makes it appear that to have a good time you need alcohol. Its ads such as these which show, parties on golden sand beaches, with people pouring numerous amounts of shots and a DJ playing popular music; that have made the average alcohol intake of kids aged 14
Today, teens and young adults involve themselves with alcohol. This is often due to peer pressure. Alcohol is easy to abuse and is not seen as a drug like heroin or
How Advertising is Leading Kids to Make Poor Choices Currently, the average American child today is exposed to an estimated 40,000 television commercials a year, over 100 a day. Advertisers try to expose children and teens to as much advertising as possible, this is to get children and teens to want to buy their products. Another factor is that advertisers use different techniques to get kids to buy their products, these techniques include bandwagon, transfer, avant-garde, facts and figures, and testimonials. Yet, children don’t realize they are being subjected to these techniques and with all the advertisements that kids are being exposed to today, these advertisements are leading kids to make poor choices. “Television, radio, cable, and
One of a good way is education. We can teach the children more about alcohol effects on human and drinking can be messy. We need to educate them earlier even though they might be at a very young age. Alcohol will affect young adults a lot due to the increased risk of health problems traffic accidents. People at 18 years of age are not mature enough to start drinking.
College presidents from more than 120 US universities are calling on lawmakers to consider lowering the drinking age from 21 back down to 18. The group argues that the current laws actually encourage binge drinking on campus (“President 's Campaign”). The rise of the drinking age from 18 to 21 caused far more problems than it has solved in today 's society. Regardless, crimes are going to be committed, alcohol related or not, but controlling and monitoring it would decrease the crime rate, rather than teenagers drinking secretly, with little to no supervision at all. “ The 21 year drinking age has not reduced drinking on campuses, it has actually probably increased it” says Middlebury president John McCardell.
Many states required that the legal drinking age be 21 although some required that a person be 18. By 1984 all US states required that the legal drinking age be 21. In conclusion, although the intention of the Prohibition Act and the age of prohibition was to improve the lives of citizens by reducing health risks, violence and crimes caused by alcoholism, it had the opposite effect. As such, the Prohibition Act and the ensuing age of prohibition did not succeed in reducing the consumption and abuse of alcohol but instead created a virtual “monster” that created more problems rather than finding
Some reasons for this is that the media likes to glorify alcohol; for example, “borgs” have become a very popular social media trend that includes drinking half a gallon of vodka mixed with flavored water in one sitting. According to Elizabeth Shepard, “75 percent of young teens say that alcohol is easy to require.” This is a huge problem because the three leading causes of death in young adults are car crashes, homicides, and suicides- alcohol being the leading factor in all three (Shepard). Therefore, underage drinking trends contribute to the issue of drunk driving in the United
The title on the middle of the ad says it all, in terms of being persuasive. Some people may interpret the message differently than others. At the end of the day, the message is very clear and understandable. The author made it very easy for the audience to understand the message. It gives a strong persuasive message about the dangers of drinking and
Alcohol abuse and alcoholism seems like an issue that keeps getting increasingly worse each year in the United States. According to USA Today and Centers for Disease Control and Prevention both say that approximately 6 people die from alcohol poisoning, caused from binge drinking, each day, which amounts to roughly 2,200 people each year. The National Institute on Alcohol Abuse and Alcoholism says that “In 2013 an estimated 697,000 adolescents ages 12–17 (2.8 percent of this age group) had an [alcohol use disorder]” (“Alcohol Facts”). Something has to stop and something has to change from preventing this more because 6 people dying each day from binge drinking alone is a lot, not to mention that 12-17 year olds are having alcohol problems at such a young age. Lowering the drinking age will enforce this act even more, promoting more drinking in fact.
“Malcolm and Antell (2001) argue that alcohol abuse and its related problems are not entirely objective phenomena; they also involve interpretation and stigmatization of deviant behavior” (Leon-Guerrero 2014). This could be because we view our older siblings, parents, and friends drinking and changes our perspective. For example, drinking is seen in media like music videos, television commercials and reality shows. This attracts the adolescents thinking drinking is a cool thing to do. For instance, during high school if you drink, you would be socially accepted but if you don’t then you can be considered an outcast.
Teaching children to drink safely starting while they’re 18 and living with their parents will help them develop healthy habits which will stick with them, helping them drink
In some countries, like in Europe the drinking age is set at 18. Even though people in the US think this is insane, this set age has more positive effects than people think it would. It is known that binge drinking is a problem in the US since it has the highest rate in the world for binge drinking. In Europe, teenagers get their license at age 18, and some drinking ages are lower than that, they figure out how to control their drinking before the drive. Unlike in the US, kids drink and then drive because they either have to be home by curfew or they are too scared to call their parents for a ride, and admit they had been under the
A poll taken on July 2014 asked the public opinion of US adults for lowering the US legal drinking age from 21 to 18. Approximately 74% of the people opposed the idea, whereas roughly 25% of the people supported the idea ("Public Opinion" 1). The statistics indicate satisfaction among the majority of the people; however, with the current laws many issues arise that must be addressed concerning alcohol use. For starters, studies show an increase of dangerous drinking habits among young adults (Hall 2). In addition, the enforcement of the drinking laws and education on alcohol is insubstantial (Moyse, Fonder 3).
It apears that children who exprienced drinking at young age will also continously and habitually drink in the future once they grow up. They do not simple do this occasionally but it has become a frequent and habitual addiction (Christiansen et al. 7). In totality, drinking alcoholic beverages of teenagers is not is unhealthy, unsafe, and unacceptable. More and likely teens that drink are trailing behind in their education because of how alcohol affects them so bad. Some parents allow their children drink alcoholic beverages under certain circumstances with their
By the time they are high school seniors, seventy-two percent teenagers say they have already consumed alcohol. Proper education at younger ages is needed for our country’s youth to learn the proper use of alcohol through experimentation with their own limits in safe environments.
INTRODUCTION Marketing and advertising support the economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert (2008) addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to reach out to children, thereby creating a growing media space just for children and