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Negative Effects Of Advertising On Children

705 Words3 Pages

Although advertising helps us to become aware of the product on the market, they have their negative effects as well. Children are now exposed to all kinds of advertisements in various media such as television, print media and the internet as well. In fact, everyone is bombarded by ads everywhere today. Children are generally more susceptible and get easily influenced by advertising.

Defenseless children

Children are innocent and not so mature. When marketers advertise their products on television, they do not understand that it is a business and their main goal is to sell. They do not understand that advertisers try to push products and market them in such a way that the children want to buy it. Children take everything at face value and believe without a doubt the message in the ad. Ads created in such a way to attract the attention of children. Children do not understand being a marketing strategy. Children are the most vulnerable targets and can be easily carried.

Junk Food Advertising and Children

Research has shown that junk food advertising affects children so lead to increased demand for junk food to children. When children watch young adults in good junk food eaten in the form of advertisements they think that it is good for health. They do not know that junk food is not good for health. They are not aware of the fact that junk food does not contain nutritional value. They may even think that by eating this junk food they may be as thin and fit the model in

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