The implication is that even though children and adults too, for that matter may know that something is not what it seems, that does not stop them from wanting it. Because so many advertisements targeted to children are for foods that are high in calories and low in nutritional value. Concerns have been voiced that food advertisements are partly to blame for children being overweight and
Advertisers are exposing children to dangerous amounts of advertisements every day and their finding new ways to get past parents. Advertising towards children has gotten so bad that the government is having to step in and new guidelines are being made to on how advertisers advertise to towards children.
As Graydon points out, while advertisements are not the sole cause of weight problems and obesity, they certainty have a strong impact (22). Despite the child obesity problem in America, junk food producing companies continue to use attention grabbing ads targeted towards children to entice them to desire unhealthy
Although junk food is unhealthy, schools should be able to sell junk food. Not selling junk food has caused schools to lose money. It has kids finding food elsewhere. Banning junk food doesn’t let kids make their own decisions. These are reasons why schools should sell junk food again.
Advertising has greatly impacted the youth in the United States. It can impact them both positively and negatively. However, a lot of the time advertising affects kids negatively. There are three ways kids could be affected by advertising could be health issues, addictions and behaviors. The first way children can be affected negatively by advertising, are major health issues.
Many kids’ sites contain junk food advertising or links to the major food brand” (120). First, they have the kids attention because of the game. Next, they put up ads around it. Eventually, when the kid is hungry, the ads will look even more appealing. In the end, junk food successfully grabs a kid’s attention and will give in to the purchase.
That is why advertisers promote their products by misleading children with distractions of toys. In the advertisement I spoke about earlier where Minion toys were being used to catch children’s attention, food was discussed for less than half of the time it took for the advertisement to play. It is not just unethical to advertise to children without them being aware of the truth in the product being advertised, but in the case of food, it is harmful because they are unaware that what they are eating is not beneficial to their health. That is why companies need to change the way they are advertising to children. In her article, “New Federal Guidelines Regulate Junk Food Ads for Kids,” published in 2011, Marion Nestle points out how “The food industry has consistently opposed giving the FTC more authority over marketing of foods and supplements.” The food industry will continue to oppose any regulations trying to be placed on food marketing, which is why food companies need to take it upon themselves to regulate the advertisements aimed at children.
Advertising to Children Sabancı EMBA /MGMT905-Business Ethics ALPER KEMER 12/24/2016 In today’s society, advertising is all around us. As it has acquired its strong presence on the internet, it seems that there is no way we can escape its uninterruptable images and messages in our everyday lives. Advertising also targets children who are not able to discriminate what they see on TV commercials from fact. Many researchers from the American Psychological Association agree that ad targeting for children is unethical because it targets impressionable minds. It is also not healthy, mentally and physically, for our kids to be brainwashed by so many ads.
EVIDENCE - Secondly, “Many people think that is setting a bad example” (12) . EXPLANATION - In addition, people think kids eating junk food is a bad example for younger people and healthy. TRANSITION SENTENCE - In conclusion, kids keep getting addicted to junk food like it’s breakfast or thier daily meal. Kids don’t realize there is more healthy food to
Furthermore, food advertising is one of the mediums that can be lead to children portrays unhealthy eating behaviours with positive outcomes. According to the Story and French (2006), a number of reviews have examined the research on advertising to children and conclude that food advertising leads to greater preferences and purchase of the products advertised. Besides, one of studies had been experimented through