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Negative Influence Of Advertising Essay

1371 Words6 Pages

Rania Ehab Sayed Ibrahim Mohamed Mohamed 1 Dr. Soad Khalil English 102 24 Nov 2014 Advertisements: The Negative Influence of Advertising On the Viewer’s Attitudes: A Research Outline I. Abstract II. Introduction A. Attitudes are generally positive or negative evaluation of an individual toward a person, object, event, place and things. a. Attitudes consist of three components 1. Cognition 2. Affect 3. Behavior B. Factors affecting consumer attitudes a. Social factor b. Psychological Factor c. Personal Factors C. Advertisement is a non-personal communication that is used to encourage, persuade, or manipulate the audience Mohamed 2 D. Role of Ads a. Advertisements are trying to give better opportunities in life to customers b. Ads …show more content…

Evidence: According to my survey the expenditure ranked in the third level among the other effects b. Sub idea 2: Advertisements have negative effect which is wasting money. 1. Evidence : Rich people don’t make up a large portion of any population , but they are the ones with money to spend, they always see ads, decide if they want the product and then they go buy it, it has very little effect on their wallet. 2. Evidence: Dr.Rasha el Naggar believes that Purchasing the product with different features is not wasting for money, but purchasing product with the same features twice is wasting of money 3. Evidence: 57.14% of the survey respondents agreed that they buy an item just because of ads c. Sub idea 3: Another factor influencing viewer’s attitudes is social status. Mohamed 8 1. Evidence: according to "Contemporary Ideas and Research in Marketing" 42.1% males and 50% females agree about they felt an urge for high status after watching ads, this means females feel more urge than males for high status 2. Evidence: 20% of the survey respondents believe that Commercials on luxurious products make people feel frustrated about social status. d. Sub idea 3: One of the factors that affect expenditure is

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