Innovation And Globalization Analysis

Globalization is the integration and interaction of economic, political, cultural systems among the people, companies, government of different countries while innovation is the transformation of new ideas, new knowledge into new products and services. Whether globalization and innovation have exerted positive or negative impacts on people’s lives is of controversy and we should determine the influences from various aspects and angles. This paper will assess the effects of globalization and innovation on our lives in terms of the economy and culture. I hold a strong belief that globalization and innovation has contributed greatly to the world economic growth and at the same time, fostered both the culture heterogeneity and homogeneity.

First

For the sake of globalization, more and more multinational corporations, namely Coca Cola, Macdonald, Adidas,… have emerged all over the world spreading consumerist culture which leads people to materialistic and similar lifestyles. It is McDonaldized society that impels consumers to purchase (Cuadra-Montiel, 2012). Additionally, innovative campaigns such as promoting popular culture and the news media have instilled in global citizenry values and habits determined by global standard, or more precisely, Westernized standard. People are losing their own personal identity for following and chasing the same dominant culture. Without any doubt, experiences with global brands from Coca Cola to Facebook have become indispensable and identical routines of many people. Generally, there is an infinitesimal disparity in the architecture features in urban neighborhood as a consequence of ubiquitous invasion of Western-styled buildings, restaurants, houses, toilets, and so forth. This causes an erosion of cultural hierarchy as the sense of individualism has become a personal option, individual choice instead of a societal

However, according empirical evidences, there is strong relationship between globalization, innovation and the economy. This bond will still be reinforced in far future leading to the significant growth of the world economy. Besides, globalization and innovation will exert both negative and positive influences on our culture. They neither converge nor diverge our cultures by various means. As global citizens, we should “act locally but think globally” , which means attempting to preserve cultural diversity while benefiting from globalization and innovation in terms of