Moreover, the impact of advertising is enormous that it causes people to purchase things that they do not want initially. Will Rogers said that: “Advertising is the art of convincing people to spend money they do not have for something they do not need.”. Advertisements have significantly negative influences on consumers’ behavior through marketing communication as well as mind-blowing tricks. Firstly, marketers use visual effects and “celebrities branding” to impress and arouse the curiosity of customers. People have all watched TV programs which have been interrupted by advertisements for products.
They induce the consumers to buy products that are not even on there needs list or surpass the basic needs. (778) The marketers are of the view that every consumer has the power to evaluate and choose what he wants. It is very difficult to persuade any consumer to buy something which they don’t need. With this excessive advertising which is fully supported by the marketers, consumer expectations about the product also increase. Here advertisers tend to often misquote in there advertisements and when the consumer expectations are not meet it creates a negative image regarding the authenticity of the company’s
First of all, packaging sizes and the relation between packaging sizes, packaging content, and using similar strategies like adding gifts, are employed in order to lead the consumer into thinking that there is a greater quantity of the product just to deceive them. Secondly, some of the design of the packaging implies wrongful or misleading information. Third, producers imitate another’s packaging in order to imply a certain geographic provenance or quality of the product. Finally, the price may be wrongfully indicated or absent from the packaging. There is a slight degree of uncertainty among consumers about quality of products in the market, and there is obvious mistrust of the communications manufacturers use to attract buyers to those products.
This documentary is made by the photographer Kevin Mazur, dedicated to a very large audience, including celebrities, paparazzi, all kinds of photographers around the world, and society as a whole, in a time where the obsession with famous people’s lives became widely expanded. The main argument discussed in this film, is that celebrities became objectified, and are no longer considered as normal human beings with dignity, as they are being chased everywhere by the paparazzi. And this is all the fault of the consumers, because they are the one who want the private lives of the celebrities to be unveiled, and the ones who feed the greed of the paparazzi. This argument is logical and effective, as it uses ethos and logos, as well as some concrete examples from the real lives of celebrities, paparazzi, filmmakers, and consumers. This issue really matters, because the consumers should be aware that their obsession with celebrities and their critical attitudes towards them are causing multiple damaging effects on media as
Though fake or imitated products are low in quality, they are non-durable, but they give an option to those who cannot afford original products on the other hand, they can be dangerous when it comes to consumption-related perishable goods. A lot of companies and organisations invest a huge sum to establish themselves in the market and sometimes they can lose their sales because of imitation. Brand value is lost and sales also get affected. Goods that are imitated mislead the buyer and complicate the quality grading for audiences. Many have a strong view that there should not be surplus amount of imitated products in the
Under the push of being more competitive, surgeons may tend to dismiss considering patients’ suitability and trivialise the risks to make it more appealing to patients. Apart from that, the competitive setting of the industry also raises morally doubtful strategies that hinder patients’ choices. It is evident with the increasing socially irresponsible advertising practices such as time-limited and package deals of ‘couple’, ’mother-daughter’ or even ‘holiday-special-price’. These often pressurises patients into making a rushed and compromised decisions on an impulse. All the mentioned factors may thus affect the patients’ ability to make the right decision.
Due to the lack of money they are more likely to do something illegal and follow the path of counterfeiting. People who cannot tell the difference between the original and the fake will choose to buy the cheaper item. The patent contracts should be universal; not only will this eliminate issues in the developing countries, but it will also stop developed countries such as the U.S. from taking advantage of
A firm is given the advantage and is allowed to sell possibly inferior goods and services at the expense of both customers and competitors. Bureaucratic delays are another possible outcome. Once the company gets business through illegal means it gets harder to break this habit. Speed money given to officials is likely to create a situation in which they are going to expect bribes from other companies as well and delay actions until they receive it. Bribery can lead to decrease in the productivity at national level which incurs a cost to society as a whole.
Advertisements in general have always been an important and pivotal tool that are used to promote items and/or products that need to be sold (Scutaru, 2010). Constantly, consumers are being disturbed by television ads and their messages that cause them to change their behavior or reaction about the product (Comiati and Plaias, 2010). The world of advertising is worth billions but those billions are made by the consumers – people who watch and see the ads, and were successfully persuaded by brands in buying their product because of an effective concept or message. Advertisements showcase very clever and amusing stories while giving information about the product (Wills, 2011), that eventually will get the people hooked, thus successfully persuading
Advertisement is basically a form of promoting a product or a company. This is basically done to boost the growth & sales of that commodity. Advertisement is an additional cost which is incurred beyond the cost of production for that product. The rate of advertisement is not fixed or static, it is completely strategically decided. Advertisement is performed by use of various source of medium like Television commercial, Social Media AdWords, Online or Digital marketing & print media communications.