By using celebrities as endorsers in advertising for this specific type of products, the company communicates the confidence, beauty, talent and perfection that are often associated with famous actresses/actors, artists, etc. Customers’ attitudes regarding brands and products are well enhanced by celebrities, but whether it generates repeat purchase intention and brand loyalty is not so clear. Brand loyalty makes consumers deeply committed to a specific brand. It is very important for the marketers in the long run. This research study focuses on understanding the relationship between celebrity endorsement and brand loyalty.
A strong brand will help an organization to differentiate the price from the rest and encourage their customers to pay for the intangible benefits they get from associating themselves with a brand that makes them appear cool fashionable, or clever. In addition, a brand provides a vital differentiator, especially when the basic product or service is widely
Many factors actually affecting us to know more about a brand or a product. Maybe is because the appearance of that product, or it so happened that we looking for the same function of that product, or the sales person successfully persuade us to try on the product, or the advertising we saw inside TV or media apps, or actually is the name of the brand actually attracting us? Brand name represent the value, reputation, quality, first impression, position in consumers’ heart and many other aspect. We select a product because of some reasons. Sometime is because that we hear from our friends that that the product of the brand is performing well, this is call as the word of mouth.
How valuable is acupressure in today’s world. How it can improves one’s health physically and mentally. Since it’s a unique idea we as a company want people to not only buy the product we want them to understand the reason why they should buy Tron. - Creating a market: Hillstone already has decided its target audience but by marketing they want people to relate themselves to the product. We want our potential audience to realise the serious benefits to Tron.
People always remember the product as it has been endorsed by the celebrities rather than the unknown artist. Hence, people are willing to try and buy the brand that they remember and have a good perception quality rather than other brands. Through this, celebrities help the brand stand up among the clutters in market. Products which have a celebrity relation will always draw more attention from consumers. Consumers may not think or see the products first; they will probably look at the endorser first.
• Company can focus on celebrity endorsement as done by nike,addidas and other successful brands. • Digital marketing should be opted for luring younger generation. Conclusion- Altogether Harley-Davidson is a strong brand which attracts very large group of consumers but due to some major mistakes there was a question mark on their sustainability. If they can attract young people they will be able to sell more than before and for doing so they have to think and act as Generation “Y”. This can be achieved by adopting creative marketing techniques especially on social networking sites.Last but not the least as per the current trends Generation “Y” value authenticity and brand than ever before (Apple is the living example).
The success of this campaign even forced this song back into the charts Fleetwood Mac are an immensely popular and well known band in this particular market. Not only is this piece of music catchy and relaxing, the lyrics “I want to be with you everywhere” symbolises Threes commitment to providing solid coverage to its customer, no matter where they are in the country. Another critical reason for the success of this campaign was the inclusion of #DancePonyDance at the end of the video advert. By adding this hashtag at the end of the video, it helped ensure one consistent hash-tag was used by people sharing the video, instead of having several different hash-tags pop up on Twitter, perhaps skewing its trending. Furthermore when Three were posting about the #Danceponydance video, they embedded it into the tweet, making sharing amongst followers considerably easier.
Likewise, the music of TV commercial does have some impact on the customers’ mood and purchasing intentions. If the music in TV commercials does have some impact on the customer, it may have the huge impact on the usage of music on TV commercials, which is more effective and efficient to influence the customer to buy the products or to evaluate the brand.
Both models have their pros and cons and to decide which one is better suited to the requirements of a business, we need to study these pros and cons in detail. Pros and Cons of Pay-Per-Click Advertising Many business owners choose this method of advertising because of its prominent benefits. Here are some of the pros of this model that make it a better option when planning an online advertising campaign: • One of the most high up benefits of PPC advertising is that it allows marketers to bring in highly targeted traffic to their website so that the visitors would actually convert into customers. • Another benefit that makes PPC an attractive advertising model is its ability to bring in fast results. • When using PPC, a marketer is able to control the costs associated with online advertising through careful selection of keywords and spending money on only those keywords which are relevant to their business.
Thus, they would be able to see LPU-Laguna’s advertisements more often. BROCHURES A brochure is an advertising tool which contains specific information about a certain brand or product. Aside from the fact that brochures are more budget friendly compared to other advertising tools, its main advantage is that the target consumers can carry it and scan its every fold while walking or traveling. Since brochures require creativity, it would be more appealing to the eyes of the target audience thus, persuading them to read what’s written on it. POSTERS Posters are considered to be one of the most traditional yet tried and