Negative Effects Of Online Shopping

The opinion piece published by the Los Angeles Times, “Amazon.com Is a 21st Century Deal with the Devil,” by Amy Koss states her central argument that Amazon is destroying jobs, malls, and stores in the outside world. I strongly disagree with the statement that Amazon is destroying jobs and stores because I believe Amazon brings convenience by allowing people to sell things they might not need that others do. According to Koss,” I also think that it is at the convenience of consumers who have a difficult time going outside because of a medical issue or if they’re just lazy because of the fact that they can order something and have it delivered to them in less than a few days with an even cheaper price tag. Online shopping on Amazon allows others to earn jobs as well because they might work from home and work for Amazon or they might deliver items to the consumer. Some people may even start their own online selling business on Amazon. Amy Koss even states that it’s a cheaper way of buying products ”’Do you want it cheap? Less than anywhere

Amazon is a relatively new, yet rapidly expanding marketplace for TRX products. Up 280% YoY, Amazon provides brand exposure and ease of purchase to everyday consumers. The Company continues to grow the channel through content optimization, targeted search engine marketing, and direct work with the Amazon management team regarding brand integrity and enforcement.

Amazon is purely an online sales portal. Based on premium web rating organizations Amazon has a position ranging from 4 to 10 on a global ranking of premium websites. The presence of Amazon in the virtual world of internet is unquestionable. Big Data is a technology area which is highly talked about during the last several years. During the last 18 months, companies in the retail sector, manufacturing, construction, and technology areas have realized the extreme potential of Big Data and are trying to gain maximum advantage from it. Amazon is no exception. Amazon uses big data services to analyze consumer trends, marketing strategies, planning the development of new products, and other insights related to marketing their products and offerings.

Have you ever gone online to buy something and ended up purchasing more than what you expected? There is a science to how the online websites get your attention to purchase the latest styles. Every season the websites need to find new and creative ways to solicit these items. Often

Inc., n.d.). In 1994, when Amazon was founded it was running out of the founder Jeff Bezos’ garage, making $20,000 per week in profit. Recently in 2014, Amazon has acquired the title of “The Everything Store” with 154,100 full time employees working for it, and it earned $90 billion in revenue. Amazon has broadened its market by allowing sellers to sell their new and used items along with Amazon products, giving customers the option to choose a product that matches their affordability (shorr,

Main risks going forward for Amazon.com are to loose its competitive advantage because of opportunities that Internet offered to its competitor : low prices, deliver, costumer’s service, etc.

Amazon customers consist of upper & middle class social groups who have inclination towards using E-commerce portals and are comfortable with online shopping. Majority of the customers are professionals or businessmen who are busy with their business/Job & find it convenient to purchase anything online rather than visiting the physical outlet in order to save time & money.

Constantly an “evolving machine,” Amazon’s same day delivery promises to be the next big step in e-commerce (Murray and Chu, 2015). According to an article by Business Insider, a study from L2, found that a quarter of shoppers would abandon their online cart if same-day shipping wasn’t available. Per the article, that’s a problem that most retailers face, especially since only one-fifth of retail stores offer same-day shipping at checkout. The retailers who offer same-day shipping tend to charge exceptionally high prices for the convenient service. When customers think of the word “fast shipping,” they tend to believe that means same-day shipping. If retailers understood that there’s a high demand for cheap, same-day deliveries, the could capitalize on it.

The sources of revenue for Netflix mainly includes domestic (U.S) and international streaming subscriptions and domestic DVD-by-mail subscription services. Netflix follows a differential pricing strategy based on the number of screens the content can be streamed from a single account. The pricing for DVD mailing services also varies with the number of DVD a customer requests at a certain point of time.

The power and utility of the internet is common knowledge to literate people. It has fundamentally shifted the economic land scape to such an extent that its era is dubbed the new economy (Turban et e, 2011l). At the heart of this new economy is e-commerce. E-commerce is simply doing business online. Amongst the companies at the pinnacle of the new economy and more specifically e-commerce is Amazon. Amazon was by far the greatest e-commerce performer in terms of revenue in 2013 as reported by (Wireless News, 2014). One of the company’s many accolades is that it has the seventh most visited website in the world (alexa, 2015). Compared to its competitors, meaning companies that are offering similar services, it is number one. The position occupied by Amazon in the market warrants a study of the company and its businesses model.

Amazon’s competitive strategy is cost leadership. Amazon has achieved a lot on a great scale that it gets the best prices from its vendors so they can operate in very flexible and thin margins and sell their items easily at retail prices and make money. They also provide shipping products for a reasonable cheap price. They also have improved their warehouses by giving some space to other sellers who want to sell their items through Amazon. They differentiate and provide better quality than their competitors across the industry.

Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a). Some of these efforts are the planned building of its disaster recovery data farm in Canada and construction of more fulfillment centres in Asia, Europe and the rest of the world (Amazon, 2018a). Diversification is another strategy that Amazon has employed in improving its market stocks and money earned. Amazon Web Services (AWS) is a good example of diversification strategy employed by Amazon in order to increase its revenue and market shares.

Consumerism intrudes with the workings of society by overthrowing the standard judgment wish for an adequate supply of life 's necessities, a steady family and solid associations with a manufactured continuous journey for things and the purchasing power with little respect for the genuine utility of the item purchased. In today’s World World, there is a high level of consumption which has been described as a major threat on sustainability. Even though consumerism has positive effects like motivating people to work harder in order to improve their social status and well being, it has adverse effects on the environment and the social aspect of life. Consumerism, according to the new Oxford English dictionary, means the preocccupation of society with the acquisition of consumer goods. Sustainablity, on the other hand, according to the ‘brudtland report’ was broadly defined as Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

Wal-Mart has significantly focused on structuring its online sales, while using its already well-established brick and mortar stores and excellent supply chain and logistics to its big advantage. One example is the company's offer of free shipping on orders that exceed $35 and offers a price-cut

Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.