Negative Effects Of Social Media On Marketing

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Negative effects
Even though the negative effects of social media marketing could alter the character and quality of the organization and also influence the general conduct of the organization, it still is a revolutionized era in marketing where there exists a deviation in power from the producer to the consumer. Consumers now can plainly point out all of their concerns either negative or positive ones, while at the same time making it known and laying it out there to millions of possible customers, and thus now turning consumers into the driving force of the organizations. Merchants are now face to face with the challenge of rethinking the method they communicate with possible consumers. A lot of individuals feel more free and liberated on
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Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks, resulting electronic word of mouth. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form. Marketing techniques adopted by social media marketing include Targeting, Consumer’s online brand related activities (COBRAs), electronic word of mouth (EWOM), and these techniques are used to successfully advertise online. Social media networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers which is crucial, as it provides the businesses with a “target audience”. Consumer’s online brand related activities (COBRAs) are another method used by advertisers to promote their products. An activity such as uploading a picture of a product purchased on Facebook is an example of a COBRA. Another technique for social media marketing is the electronic word of mouth (EWOM). Electronic recommendations and appraisals are a convenient manner to have a product promoted via “consumer-to consumer interactions. An example would be a review of a company online. A good service would result in a positive review which gets the company free advertising via social media, however a poor service will result in a negative consumer review which can potentially ruin the company’s reputation of marketing results in earned media rather than paid
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