Negative Effects Of Social Media On Business

Water, an already vital aid in animal survival, combined with carbon allows for ecosystems to thrive in oceanic settings. Like water, social media is already a well-known and popular outlet for individuals. With the addition of marketing, social media has become a major business tool today. It’s developed the world of business and marketing, not only for large companies but for sole proprietors, celebrities and many more simply looking to expand their personal endeavors. Social media usage is extremely valuable, beneficial and cost-efficient for businesses and has grown to be an essential part of them. It’s an effective business strategy since it allows for people to engage with their audience and is a way to build one’s label and self-promote.

The article, “Negative Effects of Social Media on Business” by Catherine Lovering on chron.com, argues that involvement of social media with businesses is actually more harmful than beneficial. Lovering believes the negatives social media brings outweigh the positives because businesses don’t have “a formal process in place for the use of social networking”. She uses this to argue the fact that social media marketing is a big transformation from traditional marketing, which risks failure of businesses and having to take on the burden of assuming different perspectives of promoting their products and services. She also discusses how, although the power customers have through social media can be good, it still hurts businesses greatly because of how fast negative stories

My dad owns his own business, he has two halal meat shops and a grocery store, although it’s a small business, social media is an impactful presence for it. His target market would consist of South Asian and Muslim families, due to the fact that he sells halal meat. Since his target market is so small and specific, a facebook page has been extremely helpful with the business gaining recognition. Despite the page taking a while to grow, it’s gotten a lot of attention from the intended market. His customers are kept updated with any sales, new products as well as being able to reach out and ask any questions or express any concerns. Customers also often leave their reviews of what they found impressive and appreciated regarding product quality and service. My dad’s business is actually quite a small example of social media marketing but goes to show how it is such an important factor for businesses to be in touch with their consumers. Not only do reviews attract other customers, they also allow business owners to reflect upon how to improve in order to better the customer’s experience and motivate them to