Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Media convergence is very important to businesses today. These technologies today help different businesses reach out to one another that are in long distance range. This makes daily living much easier to get the information that you need, rather it is for a certain product or information on what is going on in your neighborhood. In this day and age we depend on technology way too much.
Over time, technologies have allowed individuals to reach larger and larger audiences, first through the printed press/newspapers and then through more mass media options such as radio and television. Today, communication has reached the point where an individual has a global reach through social media and other outlets. Recent advancements in modern technology have revolutionized the ability for people to communicate with one another. What used to take days, weeks, or even months, now can be accomplished in a matter of seconds. There are many that believe that this revolution has improved our ability to communicate with each other.
First of all, "Television Viewing has become portion of daily life in today's world." (TED). In everywhere, televisions are easily seen which are covering news or variey shows and so on. In people’s lives, television is now act as their friends who are both helpful and pleasing for people. Also, as television uses in education allows multiple teaching approaches, improves flexibility in classrooms and provides access to current information, television has became an essential classroom technology (DeLoatch).
Impacts of watching violent scenes to Children Does TV violence have a harmful effect on children? The violent scenes has a astonishingly negative effect such as cause violent and aggressive behavior among children, and make them become panic stricken to the outside world. TV programs are not all bad; however, data shows that the negative effects of disclosure to violence are powerful. First of all, aggressive behavior among children is caused by television violence. William Belson (1980) found the link between violence and television after doing a research with 1565 teenage boys in London.
Audio Visual Effect – Due to the presence of audio visual effects in electronic advertising, it makes it more interesting and creates an impact on the minds of viewers for a long time. 2. Demonstration – Due to the presence of audio visual effects, electronic advertising helps the advertisers in effectively demonstrating the advertised product/service. 3. Wide Coverage – Since television and radio have reached to every corner of this world and so is the reach of advertisements through this media.
In this progressive country the TV is part of our life, most of everyone like watching TV. However, some people watch TV all day. They do not control time on the television. Especially, children usually seat in front of TV all day. Although the TV has a lot of programs for people all of ages, watching TV too much have many disadvantages, specially children who view TV television too much will be influenced on both mental and physical activities.
On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media. Thus, mass media are centrally involved in the production of modern culture. Moreover, advertisement can bring a big group of audiences (Jawitz W., 1996) in order to attract the biggest possible audiences for the television shows, newspaper and so on; the media have to do every way to entertain the audiences the most. The audiences are absorbed the advertising by the media. Hence, when the media are trying to advertise something; it likes a trend; people in similar group will have the same culture which means they are forced to buy the
(D.Daniels, 2005) Effect slang has had on the English language When people use slang as a form of communication, it broadens the English language by adding more words. Language doesn’t stay still, and a language such as English reinvents many words from different languages, such as Greek and Latin. As the population grows, and societies change, so do the words in the language. Many people think it is too early to see the full impact technology is having on the English language. “The whole phenomenon is very recent- the entire technology we’re talking about is only 20 years old as far as the popular mind is concerned”.
The foremost significance of the media is it conveys the desired information to a more extensive gathering of people. The different types of media – TV ,newspapers and radio – spread and disperse data. The power and significance of media in democratic society is incredibly famous. In spite of the fact that media and press have an enticing specialist yet its genuine capacity is not a mystery to the world. The presence of a free, autonomous and intense media is the foundation of a democratic government, particularly of an exceedingly blended society like India.
Also, introduction of this new technology has not only enhanced Mass Communication but also challenges the traditional concept of Mass Communication where according to the old definition, the source of Mass Communication message was defined as a large organization whose message is sent to a large heterogeneous scattered audience. A case in point is electronic commerce on the internet which helps advertising agencies to advertise the products and services of their clients on the website which can easily be accessed by customers. Consumers are also able to shop on line at the comfort of their homes and offices which makes shopping easy. Secondly, information technology has impacted positively on Advertising Agencies to increase productivity since they could easily access information on the customers of their clients through research on the internet, develop their advertisement and print hard copies