Since the advent of social media platforms and the eventual adoption into peoples’ lives, people have been encouraged to be characteristically become more public about their personalities and lives. Even though most social sites provide for security measure in order for individuals to protect their personal information, the easiness that these sites provide has led to individuals bypassing such important measures. What’s more, such information once updated on the social sites remain within indefinitely. Therefore, such information is accessible and available for anyone with access to an individual’s social site profile. While such information may be rendered harmless at the time it’s uploaded, it may not go down well with future employers or …show more content…
More so, this report suggests that such a social site is thereby causing mental-health related problems to individuals. These issues include depression, anxiety, and sleep deprivation. Such social networking sites have led to individuals having unrealistic expectations in regard to body-image expectations and financial expectations. In fact, due to Instagram’s photo-sharing module, young girls are left feeling as though their own bodies are not good enough as compared to the pictures they are glued to on a daily basis. Additionally, the use of such social sites has renders most of its users less happy, in fact, Kross et al. (2013) argues that social sites can be directly linked to an individual’s ability to enjoy real-life moments due to the perceived lack of satisfaction in their individual …show more content…
More so, the availability of different platforms for this purpose is quite wide and as such, these platforms have become useful business tools. Narayanan et al. (2012) have outlined that social networking sites have been on the trend of developing business oriented products that can be harnessed by businesses to ensure that they remain competitive in the global markets. Following this, businesses have thus been positively impacted by the usage of social sites in marketing strategies, customer service, and brand recognition. More specifically, social media marketing by using channels such as Facebook, Google AdWords, and Instagram has provided for numerous channels through which businesses can further reach their customers across the globe. With this in mind, social sites have therefore provided large corporations, midsized companies, and small businesses unlimited opportunities through which they can grow and remain competitive (Gunelius,
Marketing Plan: Social Media Social media, in today’s business world, represents a vital role in how consumers research, learn about, make decisions, and share information about products and services. Studies show that about 60 percent of consumers’ research before buying through multiple sources online and learn about specific brands or retailers through social media sites. (Hazan, & Wagener, 2013). The emergence of the vast social media sites gives businesses an extensive marketing audience in building brand awareness over the web.
The application of social media is one of the technological factors that have led to the growth of the organization. The company has now turned to the use of the internet to conduct its marketing activities. The company also banks on mobile technology to reach more
There are cases where somebody will notice a friend through social networking, getting them to reconnect. In a society wherever individuals became more mobile and family and friends are separated by oceans, it's convenient to stay up-to-date through technology. But, there are issues related to social networking sites. A discussion regarding whether net addictions are real. It seems to be a con with which individuals need to grapple.
When social media first was created amongst the internet big companies like Pepsi, Taco bell or IBM never had social media accounts. It was not until the improvement amongst the internet within smart phones that made people become “internet streaming connoisseurs”. Resulting in people always having their face glued to their smartphone screens using social media apps, surfing the web or just streaming videos. Eventually once big companies created social media accounts to promote their material and keep tabs on their consumer’s interest within their brands the advantage of social media emerges.
Forty million people a day view Instagram stories, 79% of teenagers use Snapchat once a day, and 51% use it at least eleven times a day. In fact, teenagers use on average five screens a day (Patel, “10 Tips”). The use of social media makes teenagers happier and cures their boredom after school. However, problems arise when young people find all their satisfaction on social media. All this time spent on social media and whether you get enough “likes” could result in a bad outcome and cause poor health.
This inspirational video that Nike has produced is a great way to spark athlete’s emotional side to give them a reason to keep trying to compete with the best in their sport. Not only does it depict the professional side of sports, but it also includes the average athlete who is trying to improve their game. Using current technology along with social media it gives Nike the edge needed to reach out to advertise to the public. The areas that will be researched are, the created marketing skills necessary to stay relevant in the sports department, the introduction of social media and the impact it has on advertising, and the importance of using commercials has an inspirational tool for the company. As far as the purpose of the video is to light
Researches of the past years shows- In Europe and America over 80% of teens and young adults are using social media of different types. Soft drink giant Coca-Cola is already integrating Facebook as a part of their marketing plans with 20 million of Facebook fans. Those kinds of changes indicate to significance of social media marketing for present world.
What social media is doing to teens Social media is a very dangerous place that makes teens feel insecure. Teens spend more than one-third of their day on social media looking at stereotypical images of “perfect” bodies and people. As a result, they become insecure about themselves because they are not like the people in the pictures. The media states that a perfect person is skinny, tan, has shiny hair, straight teeth, and completely clear skin. However, because teens are going through a lot of physical changes they do not usually look like social media 's definition of perfect and they become insecure.
Over the last ten years, with the growth of technology and the Internet, social media websites gradually become more and more popular in society such as Facebook, Twitter, and Instagram. Nowadays, teenagers do not only use social media just talking with friends, but they also create social media as a place for them to discover information and express themselves. In fact, there are the number of teenagers who spend most of their time to post and check-in on Instagram. It is wondered whether social media has any negative effects on the individuals who use them usually. As the report “Instagram Is Killing Teen Girls’ Self-Esteem”, the author states that almost every girl teenager feels isolated and unsatisfied with what they have.
INFORMATION Social media has to be one of the greatest developments of human history. It has connected humanity like never before. It has changed the way that people do business, with companies providing their own social media accounts to interact in real time with customers. We can quickly see what’s going on in our communities and around the world.
The main points is: Humans have feeling; Humans have thinking; Humans have social media. Nancy Clark, who wrote for American Fitness, states that “comparing yourself to your friends, and friends of friends, on social media can easily put you in a bad mood, harboring negative thoughts about your body.” It is a quite evident why people go to social media, not all, but many. Many would never admit how social media really affects them mentally and emotionally. The risk factors of social media vs body image are frequently overlooked, npt by a variety of authors writing for International Journal Of Eating Disorders, they constructed and experiment to test out the effects of social media on, specifically, young girls; “Results showed that girls who regularly shared images on social media, relative to those who did not, reported significantly higher overvaluation of shape and weight, body dissatisfaction, dietary restraint, and internalization of the thin
Searching social media can give an insight to people’s personalities. People should be more careful on the internet because social media can be used for employee background checks, collage background checks, and violations of personal privacy. In recent years hiring managers have also begun checking out the personal social media pages of candidates under consideration for a position, a practice known as "social media background checks," ( Employees Should Accept ).
The world as we know it today is dynamic in nature, and technological advancements and the use of social media has facilitated the re-shaping of the way the society deals with things. In other words, we now thrive in a connected world. Social media such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and Snap-chat practically drive everything in our society, and the usage continues to grow. For instance, employers now look to get some insight on candidates they are trying to recruit by viewing their social media pages. Because the world is so connected in terms of communication, and the availability of information at our fingertips, many issues have surrounded employers’ use of information posted by job applicants on their social networking sites as the basis for hiring or hiring them.
In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017). Overall, because of social media, many users have become aware about new products as a result, increases sales and business
Therefore, they’re more vulnerable to low self-esteem, mental illness and peer pressure. Social media can easily cause anxiety, sleep problems, depression, suicide risk and in particular body image within young people. Today, adolescents are using their appearance on social media as a way to express their social relationships. Teenagers believe that gathering followers