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Negative Influence Of Advertising

853 Words4 Pages

ABSTRACT:

Advertising means to grab the attention of customers by using different communicational tools so, there are many ways to encourage, pursue and manipulate the potential customers which include TV ads, magazines, newspaper, radio, social media etc. Advertising is the main source to provide your message to audience where you can present your idea to whole or specific consumer. It helps to make the image of product in consumer’s mind which is called as Product Positioning by this you can lift the brand image in the market by associating any celebrity with the brand. Associating a celebrity with the brand increase worth of brand it helps in persuading a consumer to purchase the brand and it also helps them to think positive about the brand. Hence, Advertisements often seek to generate increased consumption of their products or services through "branding", which involves associating a product name or image with certain qualities in the minds of consumers.
Moreover, Advertisement plays a vital role for consumer in recalling a brand at the time of purchasing any product. A well-executed, targeted campaign can trigger quick sales. Frequent advertising builds awareness, awareness builds familiarity, and familiarity builds trust. If a brand stops advertising, prospects and current customers may think it is troubled or out of business. Advertising is even more important for brands undergoing major change, such as a re-branding or

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