Negative Influences Of Mass Media

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Nowadays, mass media including the television, radio, and newspaper have a great influence on the people especially on the younger generation, which plays an important role in shaping the opinions and the positions of the younger generation. Livesey, (2011) stated, “mass media, therefore, refer to channels of communication that involve transmitting information in some way, shape or form to large numbers of people” (p.1). There are so many social problems in this modern world occur due to the mass media, for example the younger generation’s sexual behaviour as identified by The American Academy of Pediatrics (2011), that, the major public health crisis of the teens social activity is bright and helpless (p.191), (as cited in Wright, n.d, p.346)…show more content…
“Compared to previous generations, recent high school graduates are more likely to want lots of money and nice things, but less likely to say they’re willing to hard work to earn them” (Twenge, 2014, para. 5). This is because today’s generation are geared towards making more money so that they can enjoy the carefree lifestyle that is so popular these days. That is why today’s youth become more materialistic and become less motivated than the past generations. Moreover, people now are striving to earn more income in order to afford things that are more expensive and branded. For example, people spend their hard earned money on material objects like genuine LV and coach handbags, expensive gadgets like I-phone and tablet pc and so on which is a waste of money when regular goods may prove to be good enough. Materialism promotes lust, selfishness, jealousy, sense of hopelessness and many more. Marko (2014) stated, “connected to that reality, teenagers today embrace the materialism they see exhibited in their homes and the world around them. They have lived with a heightened materialism their entire lives” (para. 5). This cause the materialism to force people to exchange morality and ethics for comfort and ignorance. They think that everything around them is dictated by the need of humans and is being provided by their environment. Thus, become more materialistic is one of…show more content…
The broadcasters or the educators of the mass media will convey culturally a relevant and an educational message in order to have a good result, for example, a television as it is one of the mass media that can raise awareness, generate discussion and to promote the knowledge sharing. However, this idea is very lame as it can bring many negative initiatives towards the younger generations. Like for example when the younger generation did not reach their puberty yet, the television already begin their influences on youth life. Why does the television encourage the knowledge sharing if it bring many negative effects instead of positive effects? According to Vitagliano (2000), “a recent study suggests that television shows and advertisement can influence teenagers to drink (p.6). This shows that the mass media are not a reliable sources as it cannot help people in advancing the younger generation’s quality. Furthermore, mass media also are helpless in eradicating something bad from the society. As stated by Jagbir, “for example, after the attacks of 911 the media gave a huge coverage of the event and exposed Osama guilty for the attack as they were told by the authorities. This shaped the public opinion to support the war on terrorism, the same happened with the war on Iraq” (para. 1). Although the mass media providing some accurate information to the younger
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