ipl-logo

Mystery Shampoofs: A Case Study

1142 Words5 Pages

Introduction A parody can prove detrimental for the original brand. Advertising spoofs created by amateurs which go viral via the social media were considered. The consumer types were identified which would be adversely affected. The post viewing changes in. It was found that negative spoofs could affect the brand if they were credible, had a peer following, humorous and innovative. It even affected consumers who are highly committed to the original brand. These customers did not have a change of heart in making their consideration set but definitely had a rethought while making the purchase decision. Literature review A parody or spoof is the imitation of the original video to generate emotions of humor, hate towards original brand or just make fun of the original brand by using credible and non-credible content. It is also called as “subvertising” or satirical version of the advert. It is a inversion designed to …show more content…

It was parodied by Dove with the tagline “There is no mystery. Dove is best”. This shows how a brand can potentially malign the brand name of other brand by parody advertisement. Preliminary research indicated that consumers could distinguish between a real advertisement and a parodied one. So there was no effect on the original brand (Van Den bergh et al 2011). But other research showed that consumers have a tendency to be rebellious towards any forced attempt by a brand to send a message. So when a parody is made, customers attitude became more negative towards parodied brand. (Jean, 2011) Joint effects of humour and claim. A parody engages both critical and humourous intentions (Kenny, 2009). An effective parody should make people laugh (Hariman, 2008). If the aim is to engage in cultural jamming, it must challenge some taken-for granted ideas, question consumption oriented messages or highlight social responsibility of certain companies, politicians, stake holders (Harold, 2004) •

Show More
Related

  • Rhetorical Analysis Of 'Fast Food: Four Big Names Lose'

    1237 Words  | 5 Pages

    Consumer Reports Magazines use of rhetorical devices, ethos, pathos, and logos greatly contributes to their efforts of conveying their overall message within the article. With this use of ethos the magazine builds their credibility using the graphs and charts within their audience. Not only that but, they also use the rhetorical device pathos to make the audience feel guilty for blaming their weight gain on the fast food establishments instead of their own willpower to eat healthy. Finally, the use of logos within the magazine helps the article profoundly by using the reports of other people to logically explain why these certain fast food restaurants are good or bad.

    Read More

  • College Football Teams Should Go Semi-Pro Analysis

    736 Words  | 3 Pages

    Keith Shirey is a writer for The Spoof!, an online website that focuses on what the title echoes. According to Merriam-Webster Dictionary, a spoof is a light humorous parody (Spoof). Most spoofs are only supposed to only be taken with a grain of salt, but some writers use it to add emphasis to their writing. When analyzing Keith’s article “College Football Teams Should Go Semi-Pro”, he uses examples of humor, ridicule, statistics, and emotional appeal to stress his argument to the typical person that college football has become so enormous that they could create their own semi-pro teams.

    Read More

  • Edward Jones Rhetorical Devices

    756 Words  | 4 Pages

    For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.

    Read More

  • Essay On Australian Comedy

    756 Words  | 4 Pages

    Title: By line: Reviewer Miss Tyla Sheehan exploits the humour of Australian Comedy. Thesis/ Beginning Statements: Australia is a pretty unique country and it’s often said that we have an unusual sense of humour, in which could well be because we are very distinctive in many ways. Australian comedy or Australian hum or refers to the comedy and humour performed in or about Australia or by the people of Australia. Australian humour can be traced to various origins, and today is manifested in a diversity of cultural practices and pursuits.

    Read More

  • Girl Moved To Tears Analysis

    341 Words  | 2 Pages

    Parody is an reproduction of something intended to mock other authors, ideas, or work. The Onion mocks the idea of Cliff Notes by making up a situation, and making fun of the situation.

    Read More

  • South Park And The Carnivalesque Analysis

    133 Words  | 1 Pages

    The article “South Park and the Carnivalesque” written by Alison Halsall delves into both parody and satire within the context of the program. South Park’s Carnivalesque humor, or carnival laughter “is a method by which popular culture in general, and South Park in particular, provides liberation from constraint” (Halsall 24). South Park makes it a point to use humor that provokes the inherent “dirtiness” that we contain, in an attempt to expose cultural aspects that generally go undiscussed (Halsall 34). Through profanity, South Park brings carnival humor down to the basic grotesque humor that serves to “critique linguistic sanitation” (Halsall 34).

    Read More

  • Analysis Of Body Ritual Among The Nacirema By Horace Miner

    581 Words  | 3 Pages

    One example of this is “As part of this ceremony, women bake their heads in small ovens for about an hour.” (Miner 505). This is satire because it makes the audience laugh while showing them that we, as Americans, are extremely concerned with our image. American’s are seen as wanting to be liked by everyone. We go through so many processes to have a better appeal to others.

    Read More

  • Tubi Super Bowl Rhetorical Analysis

    908 Words  | 4 Pages

    Pathos is described in chapter five of The Structure of Argument as “emotional appeal combines with logical and ethical appeal to sway the audience” (132). So the appeal they used was pathos because the ad made them feel angry and confused about how their T.V. was changing the channel from the biggest event in our nation. Using pathos was a great tactic because being a super bowl ad it had millions of eyes, it was short but tapped into almost everyone's feelings. Another great part about this advertisement was it had everyone chit-chatting about their product, which created buzz or interest surrounding what they had to

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Ethos Pathos Logos

    1464 Words  | 6 Pages

    The impact of advertisements over the last few decades has transformed tremendously due to the close relationship between media and pop culture. Ads have switched from simple black-and-white newspaper columns to star-studded, mascot-driven television commercials that engage the viewer on a deeper level. The reason for this switch stems from the producer’s responsibility to impose the correct ethos, pathos, and logos on the consumer to convince them to buy their product in an attention-grabbing way. Ethos refers to the credibility of a source, pathos is the emotion received, and logos deals with the logical, statistical side. In partnership with their bee mascot, the Cheerios commercial from February 2023 utilizes ethos, logos, and pathos to

    Read More

  • Google Rhetorical Analysis

    746 Words  | 3 Pages

    The Use of Rhetorical Devices in the “Google Home” Super Bowl Commercial Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success.

    Read More

  • Irony In Alice Walker's Everyday Use

    1283 Words  | 6 Pages

    Humor and irony play very important roles in Everyday Use. The humor found

    Read More

  • Monty Python's The Life Of Brian Analysis

    1099 Words  | 5 Pages

    CWOF Final: Short Answer Satire: Satire is the use of humor and humorous situations to cast light on social issues. Satire is brought forth through many different forms of media such as plays, news articles, comics, TV shows and movies. Some examples of satire in our everyday life include The Onion and SNL Skits. In our Classical World on Film class we watched the satire Monty Python’s the Life of Brian. Fantasy Film Genre:

    Read More

  • Freedom Of Speech In Comedy

    817 Words  | 4 Pages

    Many audiences of stand up comedy enjoy hearing their favorite comedian entertain them. But what would one think when a comedian cracks a joke about a sensitive topic, for example, a tragedy that affected hundreds of people. Some may argue that, comedians are not supposed to overstep the boundary of controversial jokes. These controversial jokes are linked with political correctness—which is used to describe language, policies, and measures that are taken to avoid offense to certain groups of people. Comedians are not compelled to restrain from controversial topics due to the topic not being sugar-coated, the higher level of contemplation that the joke can reach, and the job of the comedian—to make the current issue manageable.

    Read More

  • Analysis Of Advertisements By Dove's 'Campaign For Real Beauty'

    2200 Words  | 9 Pages

    1 Introduction Advertisements have a great impact on people but they are not representing reality. Companies try to promote their product the best they can in order to increase revenue. To do so, they and appeal to and satisfy the needs and longings of potential customers. Dove® , being a Unilever brand, tried a considerably different approach to draw attention to itself.

    Read More

More about Mystery Shampoofs: A Case Study

Open Document