Introduction
The focus of this research paper is; Business Travel & Corporate Social Responsibility – is there a fit? The Author will firstly discuss what Corporate Social Responsibility (CSR) is. Then will go on to talk about both the positive and negative effect that Business Travel has on the environment and what can be done to make it more eco-friendly and efficient. After discussing the above the author will examine the benefits that CSR can have on Business Travel if it is done correctly. Next the author will discuss what can be done to introduce better CSR into Business’s Travel Policy using examples from companies that practice good CSR and also looking at companies that don’t practice CSR well or efficiently. Finally the author will
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(Green Hotels & Responsible Tourism Initiative)
The negative effect of Business Travel:
• Co2 emissions
• Traffic congestion when huge events are on e.g. bee exhibition in the RDS
In the opinion of the author there is always going to be a need for Business Travel but there are ways in which it can be reduced to be more eco-friendly, it’s not always about the price or the outside of a hotel or airline it’s about what goes on behind close doors.
Benefits of Corporate Social Responsibility in Business Travel
According the MIT Sloan Management Review and the Boston Consulting Group, who posted a report in February 2012, stating that sustainability and Corporate Social Responsibility (CSR) has a permanent place on 70% of management agenda. The reason they believe that is behind this is that Sustainability and CSR activities are adding to profit. The study is based on 3,000 respondents who have made changes to their structure of the company and have seen an increase in their profits due to been more aware of the
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It also means looking carefully at what we design and buy, getting our colleagues, suppliers and customers involved and engaging with communities in the UK and internationally. Sustainability is very much aligned with our company brand values and we’re pushing on with the process of embedding it firmly into the way we do business” (Virgin Atlantic Sustainable Procurement Policy,
Sustainability is the practice of running a business in such a way that it has no negative impact on the environment, community, or society (Spiliakos, 2018). The goal of sustainability should be to have a positive impact on the world and to demonstrate the positive impact that a company has on the environment and society.
As a result of searching the existing literature, the researcher was able to obtain data that correlated exceptionally well with the research topic. Indeed, the researcher gathered pertinent information from secondary sources; however, the primary sources of data were needed to draw a logical conclusion of the research at hand. So, the next step was major section III, Research Methodology. Being
They see it as their responsibility to take a leading role in helping bring better products to the market. ("Lowes 2015 Corporate Sustainability
The authors also use statistics which shows they have done their research. This allows the audience to believe this article is a reliable
This day and age, change has become the new norm that shapes and develops the business world and global economy. A rising topic that has shepherd the direction of innovation is climate change and environmental awareness. The sustainability of a company encompasses their ability to manage social and environmental risks, obligations and opportunities. This concept is important for managers and to understand and implement because of government regulations and potential cost efficiency. In Oregon, there are numerous companies that express the importance of being sustainable.
In this assignment I will examine ways through marketing to help bring revenues while meeting the customers wants and needs to better the business. The company has interviews and hired a marketing research company to conduct a study using raw data to determine two descriptive statistics concerning the oil changing business. The goal is to gain customer loyalty and find ways to attract new customers. Just like any business, they have to do some research on current marketing companies and choose one to help with the oil changing marketing research. By consulting with a marketing research company, one way for the oil company to make better decisions is with descriptive statistics.
Legitimacy theory is a “positive theory” that asserts that businesses are bound by the implicit “social contract” that the corporation agrees to perform that are specifically relating to social and environmental issues (Rankin, et al. 2012, 142). To remain congruent with societal values in which it operates, a corporation can address attributes that relate to this theory through voluntary social and environmental disclosures made on platforms like its annual report (Coebergh 2011, 65). Virgin Australia has various groups of important stakeholders who can affect or is affected by both the actions and activities of the corporation (Laasch and Conaway 2014, 97). They are namely, guests, employees, investor groups and shareholders, unions, non-government
This EMA will be looking at John Lewis Partnership (JLP); how the JLP have been affected by global and international retailing, sustainability and ethics, and technology and retailing. I will be making three recommendations that JLP might take to ensure their long-term success. I have chosen the John Lewis Partnership (JLP), as I believe it is an interesting retailer to explore. The 84,000 permanent staff who work for John Lewis are partners, not employees. John Lewis, (2018)
Patagonia is an American outdoor clothing company whose strategic goal is to make high quality products for its most demanding customers and at the same time minimise the environmental impact of its products beside its profit motive. Its goal is to make a positive contribution to the environment. It wants to be transparent and honest with its customer on how it operates and wants to create unconventional ways to do so. It also wants to keeps their workers happy so that they are more productive and committed to the organisation.
Consumers in this industry are increasingly interested in purchasing from brands that prioritize sustainability and eco-friendliness. Skims, like many big apparel retailers, is not that transparent about their commitment to sustainability and use of earth conscious materials. As an apparel company, Skims affects the environment with the materials it uses, the waste management of manufactured materials, labor practices, and supply chain management. Unfortunately, the brand does not effectively and sufficiently communicate its labor, sustainability, and environmental policies. Economic factors are in constant impact of companies in the apparel industry, as they affect consumer behavior and purchasing power.
The selected corporation is Volkswagen (VW), a German car manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Established in 1937, Volkswagen is the top-selling and namesake marque of the Volkswagen Group, the holding company created in 1975 for the growing company, and is now the second-largest automaker in the world (Wikipedia, 2016). Volkswagen’s corporate website is http://www.vw.com/. According to the International Ethical Business Registry, there has been a dramatic increase in the ethical expectations of businesses and professions over the past ten years. Increasingly, customers, clients and employees are deliberately seeking out those who define the basic ground rules of their operations on a daily basis.
SOCIAL RESPONSIBILITY As we defined above that social responsibility is to protect and enhance well-being of living things. Every organization is socially responsible to protect the environment and they can do there much which is legally required for the organizations. The very first social responsibility of every business is that to earn enough profit to meet his expenses. If the firm cannot earn profit no social need and social responsibility can be met by the firm the firm fails.
The literature review gives justified information for the need of conducting the research. Apart from the introduction, there is no other information concerning the research title that could offer detailed information (Chaliha et a., 2001). Despite giving the justified information in the introduction section the paper should have had the literature review section, thus it did not follow the due steps and format of a research paper. The methodology part follows after the introduction and it discloses the methods used, the design, the people included in the study and how the data was sampled and examined. However, the reasons for choosing the design in the research were not
Furthermore, it is noted that customers, particularly from developed nations like UK, France and Italy are more and more concerned about their health and the report on individual health expenditure over the last decade by OECD (2011) has confirmed that. The report shows that customers are becoming more inquisitive in the type, nature, origin and the processing method of materials in which, apparel and clothing firms uses in producing their product. Thus, demanding for transparency and accountability. Consequently, many customers have gone green and they are persistently advocating for sustainable and ethical activities of firms (Johansson, 2010; Pookulangara
• I have started to build an understanding of some of the sustainability issues having a bearing on the business