Nespresso Supply Chain Case Study

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The coffee industry is considered as one of the important industries that entered to the market and made big competition with other food industries, today hundreds of millions of cups of coffee consumed daily around the world. and Nespresso prepared perfectly the best kinds of coffee, favored by many of its lovers, according to Scientific American magazine "coffee is attributable password of the adoration" the characteristics of Nespresso coffee beans that made and introduced in the cafes and made enjoyment of varieties espresso, makes it wanted to get this high quality at home and this what motivated Nespresso to catch hold household machines which demand is constantly increasing, "Nespresso" commercial subsidiary of the Swiss Nestle create …show more content…

Food product contamination has potentially devastating effects on companies and supply chains. However, the impact of contamination has still not been thoroughly studied from a supply chain planning perspective.
“At Nespresso, we are involved in every aspect of the coffee value chain from the coffee tree to the coffee cup. This gives us a unique perspective as well as an ability to effect change and drive sustainability” JeAN-MARC DuvOISIN CeO, Nestlé Nespresso SA.
Nespresso has its own element of the supply chain relies on strong relationships with other areas, and that creates a communication with people.
In the begging Nespresso launches its sustainability vision in 2012, which called “The Positive Cup, with ambitious targets in the areas of coffee sourcing & social welfare, aluminum sourcing” introduce its new product in North …show more content…

The company has, speaking about profit in 2008, that «sales of Nespresso products increased by 30% in 2008, to exceed this goal on annual revenues of 2 billion Swiss francs, or $ 1.7 billion, which precedes the expected schedule for profits two years later. There are issues has faced Nespresso first was in beginning in 70’s when it was just an idea the management canceled it at that time, then in 2010 the idea came back but there was some issue such as price, recycling, unavailable in some most of the

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