ipl-logo

Kit Kat: Company's Profile

1529 Words7 Pages

Nestlé: Kit Kat 1.0 Company’s Profile Nestlé is the global leading nutrition, health and wellness company based in Switzerland. Its product line includes baby food, breakfast cereals, coffee, confectionery, dairy products, frozen food, pet foods, yoghurt and snacks with high revenues making it the world’s largest food company. Nestlé operates in 197 countries with over 340,000 employees, in 2014 its group sales account CHF 91.6 billion (USD 99.9 billion), whereas its trading operating profit is CHF 14 billion (USD 15 billion). The Group’s net debt fell from CHF 14.7 billion to CHF 12.3 billion reflecting strong free cash flow during the year at CHF 14.1 billion more than offsetting the payment of the dividend of CHF 6.9 billion and the initial phase of the current share buy-back programme. (Nestle, 2014 annual report http://www.nestle.com/asset-library/documents/library/documents/annual_reports/2014-annual-report-en.pdf ) In the confectionery market its most well-known product is Kit-Kat, which was first created in 1935 as Rowntree Chocolate Crisp by Rowntree 's of York in UK. In 1988 Nestlé acquired Rowntree and today 150 KitKat bars are consumed worldwide every second (Kit Kat, 2015). 1.1 Competitors Chocolate is mainly a regional business where consumers seek a particular taste, which brings about the market fragmentation. The top five producers account for slightly more than 50% of the global market.

Show More
Related

  • Grandma's Best Swot Analysis

    984 Words  | 4 Pages

    Grandma’s Best currently has a broad product/narrow- medium market focus. The firm offers products in all five categories within the confectionery industry (chocolates, soft candy, hard candy, holiday specific chocolates and biscuits/cookies). Grandma’s Best primarily targets the middle to higher end retail outlets and gourmet shops. Grandma’s Best has .05% market share of the United States confectionery market which consists of three considerable players. Mars, Inc. owns 30.2% of the market, Hershey Company owns 27.7% and Kraft Foods, Inc. owns 7.2% followed by other companies who own 34.9% of the market.

    Read More

  • Analysis Of Nestle's Corporate Social Responsibility

    996 Words  | 4 Pages

    A multinational as big as Nestlé plans on the long term, which is why they put a great deal of research into finding out how a business is successful. They have experienced that to achieve success like they have there has to

    Read More

  • Management Principles Of Krispy Kreme UK And Dunkin Donuts UK

    2226 Words  | 9 Pages

    1.0 INTRODUCTION It is an essential to have clear understanding of an organization’s purposes to understand how organization works and its method of working can be improved. Usually, general objectives lead to clarification of purposes and responsibilities at all level of organizations. Management is the process of communicating, coordinating and accomplishing action in the pursuit of organization objectives while managing relationship with stakeholders, technologies and other artifacts, both within as well as between organizations. (Kinicki)

    Read More

  • Porter's Five Forces Analysis Of Cadbury

    2096 Words  | 9 Pages

    These potential competitors represents the barriers to entry for instance, the requirement of a high venture, the processes set by the management and also a brand which is well-known by the public to reduce the intimidation set by potential competitors which are due to enter the market sooner or later. Seeing that chocolate is famous world-wide, the possibility for new companies to penetrate the market with new chocolate recipes that are able to capture the consumers’ hearts regardless of

    Read More

  • Dunkin Donuts: Strategic Challenges

    846 Words  | 4 Pages

     Describe the company and its product or service: Dunkin Donuts is big food and coffee chain. It is based in Massachusetts, United States. Its CEO is Nigel Travis. The original Dunkin' Donuts slogan was Sounds Good, Tastes Even Better, and the current slogan is "America Runs on Dunkin'" since March 2006. Dunkin Donuts has more than 12000 restaurants.

    Read More

  • Marketing Case Study: Kellogg's Marketing Research Factors

    747 Words  | 3 Pages

    In order for a business to find out their customers interests and thoughts about their business, they carry out the appropriate marketing research to ensure that the business has 100% customer satisfaction. In relation to Kellogg’s, they have carried out a number of market research, which has ultimately led them to becoming the leading cereal brand. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. This includes 39 brands of cereals as well as different types of cereal bars. Consumers of cereal products perceive Kellogg 's to be a high quality manufacturer.

    Read More

  • Coca Cola Market Structure Analysis

    1093 Words  | 5 Pages

    Market structures describe the competitive environment in which a firm operates. The characteristics of the market structure will have a major-influence on the competitive strategies and tactics that are implemented by firms. (Octotutor, 2014). For the purpose of this analysis, I have chosen to analyze the Coco-Cola Company, which operates in an oligopoly. This type of market has many implications for both consumers and competing firms.

    Read More

  • The Change Management Case Study: Nestle

    1225 Words  | 5 Pages

    It has developed over 8000 products which are available around the world. In Fortune Global 500 Nestle was listed no.1 as the most profitable company in the all

    Read More

  • Case Analysis: Case Study: Kraft Heinz Company

    1823 Words  | 8 Pages

    Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.

    Read More

  • Nestle Total Quality Management Analysis

    1019 Words  | 5 Pages

    Nestle is considered one of the largest food and beverage company worldwide. Nestle first opened its factory in 1866 in New Zealand and have successfully grow and recognize all over the world. Today, nestle own branches almost in every country in Europe, South America, Asia and other continents. The products that they produce are coffee, bottled water, milk products, tea, breakfast cereals, biscuits, baby food and many more. Looking at their annual report, their revenues clearly state that they are the most preferred food and beverage.

    Read More

  • Cadbury Marketing Strategy

    835 Words  | 4 Pages

    Cadbury started its journey way back in 1905 in United Kingdom’s with the manufacturing of tea and coffee. Later they got into chocolate market and became the leader of the market with market

    Read More

  • Nestle Milo Case Study

    1047 Words  | 5 Pages

    The health food drinks market is highly competitive with various heavy players like GSK, Cadbury, Nestle, Heinz etc. The health food drinks market is divided into white beverages and brown beverages. Horlicks with 36.2 % market share leads 5500 crore health food drinks market. Bournvita is leader is brown beverage category followed by Boost. Nestle Milo a relative new entrant to the market was launched in India in 1996.

    Read More

  • Essay On How To Make Chocolate

    810 Words  | 4 Pages

    “Anything is good if it’s made of chocolate “. People around the world adore eating chocolate and enjoy it, but most of the people are not aware of the process of making chocolate. Chocolate production started in Mesoamerica in 1900 BC. The uses of chocolate at that time was to made fermented beverages but, know days it is consider the main ingredient in making cookies, milk suck and candy bars. Also People use chocolate to express their feeling to each other.

    Read More

  • Theories Of Motivation In Nestle

    740 Words  | 3 Pages

    is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. The founder of Nestlé is Henri Nestlé who is a trained pharmacist. Nestlé began in Malaysia in 1912 and the Anglo-Swiss Condensed Milk Company was built in Penang after move to Kuala Lumpur in 1939. Today, Nestle Malaysia is the biggest halal producer in the Nestlé world and the Halal Centre of Excellence for the Nestlé Group. It employs more than 5000 people and has a range of over 500 products, with locally made leading household brand names, such as MILO, MAGGI and KIT-KAT.

    Read More

  • Cacao Show Case Study

    865 Words  | 4 Pages

    The primary target customers are people in the middle class. They used to buy cheap mass-market chocolates but desire to buy good quality chocolate. Thanks to the economic growth, there are 86 million are in the middle class in Brazil. • What “job” are the primary targets trying to accomplish Although Cacau Show has variety of products, their main product is truffle which is sold for US$0.57. Thus, it can be analyzed that customers buy Cacau Show’s products to enjoy by themselves at home.

    Read More

More about Kit Kat: Company's Profile

Open Document