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Nestle Berhad Case Study

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1.0 INTRODUCTION The company that I have chosen to complete this assignment is Nestle (Malaysia) Berhad. It is proven that Nestle is one of the largest food and beverage company not only in Malaysia but also worldwide. Nestle is also known as ‘multinational of the multinationals’. Nestle Malaysia Berhad is involved in the manufacturing and sales of food products mainly (Wall Street Journal, 2016). It operates through the Food and Beverages and other segments. Nestle has been serving this world over 140 years. Till the date, it has been identified that Nestle markets approximately 7, 500 product brands worldwide. Nestle employs around 280,000 people in over 80 countries around the world. 1.1 History of Nestle (Malaysia) Berhad. Nestle company has been started by a trained pharmacist named Henri Nestle by experimenting with different combinations of cow’s milk, wheat flour and sugar in order to develop an alternative source of infant nutrition for mothers who were unable to breast feed. With the success of his experiment, people started to recognise Nestle. The company has been named Nestle based on the name of Henri Nestle. Nestle Company has been founded in the year of 1866, and headquarters in Vevey, Switzerland. Nestle began in Malaysia in the year of 1912 as the Anglo-Swiss Condensed Milk Company have been started in Penang. As the company started to grow dramatically, expansion was needed, so the company was moved to Kuala Lumpur in the year of 1939. Since 1962,

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