1. STRENGTH Brand name: Nestle has a successful brand name in the worldwide. Milk pack is the trusted brand which is well recognized all over the country for its nutritious wholesome goodness and pure natural taste. High Quality Products: Nestle produce an exceptional class product. Nestle cannot compromise on quality because now a days people are more quality conscious.
Besides, Nestle is one of the most world’s recognized and trusted brands. In fact, some families had used Nestle products for a long period. In addition, Nestle has a vigorous relationship with retailers and occupied large amount of market share in some national economies especially in Europe and United States. This is to ensure the brands will continuously stable in the market competitive. Therefore, a strong research and development (R&D) of this company needed to commercial a new products and improve the existing products.
Introduction This report is based on the study of importance of creative and innovative process in Nestlé, a global manufacturer of food, pharmaceuticals and cosmetics. Through more than 150 years of history Nestlé has developed from a two-product company concentraiting mainly on baby nutrition to be the greatest food corporation in the world with 1,5% of the world market. The Nestlé portfolio includes 22,000 products sold across the five continents and produced in more than 84 countries. The total sales on Nestlé in 2015 reached to more $92,3 billion and the trading profit was more then $9 billion. This report would evaluate the creativity and innovation management process of Nestlé.
Nestle has a very active website where consumers can review detailed information on all its products including the contents and benefits. Additionally on the website they provide many tips and tools on nutrition, health and wellness, as Nestle’s long term commitment is to enable people to make informed choices about their diets and lifestyle, helping them care for themselves and their families. Nestle deals with customer service questions or inquiries related to its products via their phone or website where they can leave an online message or information so that someone can contact them to resolve
Nestle is one of the leading companies in fast moving consumption sector in the world economy. Nestle provides economy with a reliable supply of high-quality raw materials and they bring sustained growth for the local economy. They contribute to improvements in agricultural production, the social and economic status of farmers, rural communities and in production systems to make them more environmentally sustainable. The Nestle must focus on economic growth of a country so that it easily to earn profit and the inflation rate it be balance than the Nestle Company run the business very easy in a
Analyse the current image of the company internally and externally Nestle Pure Life: Logo and family brand Nestle pure life is a brand of Nestle which explains a big symbol of quality to customers. The analysis of this brand shows things that comes into the customer’s mind when he thinks about the brand. Nestle Pure Life is easy to pronounce, to translate and to recognize and the logo of Nestle pure life is showing family care to consumer which is enough to attract them. Nestle Pure life brand is well known brand of the world, so it is a memorable brand of Nestle. The name of brand provides meaning of healthy brand and its name and theme are registered so it is also protectable and adoptable.
As to this date, with more than 8,000 brands and global sales of over $100 billion the company is the largest food and beverage manufacturer around the world. Nestle possesses about 450 factories and has businesses in a total of 86 countries around the world. Nestle has a large range of products, from food and snack to ice-cream and cereals. Nestle has the objective to be recognized worldwide as the leader in Nutrition, Health, and Wellness. Nestle has a motto that states, “Good Food, Good Life” that holds the company’s purpose of enhancing the quality of their customers daily
Introduction Nestle is one in every of the world’s largest and most familiar corporations. It’s a Swiss company with its headquarters situated in Vevey, Switzerland. The corporate was inaugurated in 1866 (Nestle 2012) and since its origin has fully grown through leaps and bounds to become the world’s largest food and nutrition company (Cnn money 2011). The company is additionally stakeholder neutral in the cosmetic company, L’Oreal. Nestlé now has operations in 196 countries around the world, employing some 333000 people.
For Nestle it is important that all of the resource that they are producing are for the right projects make the most effectiveness of what they spend. Nestle have a strong cost control culture. They trying to improve our operations and deliver savings by business Excellence which create a back office competence to help them leverage their size and scale to convey competitive advantage and liberate resources. Growth, brand support, Research and Development, innovation and renovation are the main driver for it. Nestle always challenge themselves to find a new opportunities and place where they can contribute to the issue society faces.
SWOT ANALYSIS OF NESTLE: Strengths Nestle Pakistan is one of the largest companies in the world. Nestle is world recognized organization which has a positive impact on its customers life due to better quality products and services. Nestle hasstrongfinancial positionwhich enables it to attract more new investors and helps it to raise funds from banks. Nestle hasstrongcore competenciesi.e.highlyexperthumanresourceswhichenableitto produce new high quality innovative products. Nestle modern operation facilities are also important strength which enable it to produce high standardized quality