Lindt and Sprüngli is perceived as a pioneer in the business sector for premium quality chocolate, offering a huge selection of items in more than 120 nations around the globe. Amid 170 years of Lindt and Sprüngli's presence, it has gotten to be known as a standout amongst the most inventive and imaginative organizations making premium chocolate, with twelve own generation destinations in Europe and the US and in addition to distribution and sales companies around the globe. The beginnings of Lindt and Sprüngli are in 1845, when father and son interestingly made strong chocolate in their little candy store Sprüngli and Son. From that point forward, the organization has experienced a wide range of periods, however the entrepreneurial soul and
CHAPTER 1 Introduction 1.1 Consumer Product Based Company: Nestle Malaysia Berhad Nestle is one of the established company in worldwide for more than 140 years. It was built in 1867 by a trained pharmacist, Henri Nestle that based on humanitarian needs and social responsibility. Henri has developed a healthy and economical alternative source of nutrition for infant who could not breastfed. With an extraordinary response and demand, it has expanded throughout the world. It stepped in Malaysia in 1912 as Anglo-Swiss Condensed Milk Company in Penang.
The highly motivated company staff and their training and development strengthening their local workforce are essential long-term investment. Nestle has an ability to hire thousands of people every year and playing its role for the development of future generation. Mission Statement “Nestle is the largest food company in the world. But, more important to them is to be the world’s leading Food Company.” We believe that to live a better life research can be very helpful. Good food Good life is our slogan.
Nestlé was formed in 1905 as result of a merger between Anglo-Swiss Milk Company and Farine Lactée Henri Nestlé (both were previously founded in 1866) (Wikipedia.org). Growth in the company were significant during the two world wars were production expanded beyond early condensed milk and infant formula as demands increased (Nestlé5). Since then the company has made several corporate acquisitions including, Crosse & Blackwell in 1950, Rowntree Mackintosh in 1988 and Gerber in 2007. Today Nestle has 447 factories in 86 countries around the world with about 339,000 employees and its products sold in 196 countries (Nestle Global, Facts and Figures, Wikipedia.org). ii.
Introduction This report is based on the study of importance of creative and innovative process in Nestlé, a global manufacturer of food, pharmaceuticals and cosmetics. Through more than 150 years of history Nestlé has developed from a two-product company concentraiting mainly on baby nutrition to be the greatest food corporation in the world with 1,5% of the world market. The Nestlé portfolio includes 22,000 products sold across the five continents and produced in more than 84 countries. The total sales on Nestlé in 2015 reached to more $92,3 billion and the trading profit was more then $9 billion. This report would evaluate the creativity and innovation management process of Nestlé.
Kerry Group today is a world leader in food taste and nutrition serving the food and beverage industry, and a leading supplier of added value brands and customer branded foods to the Irish and UK markets. The Group has grown organically and through a series of strategic acquisitions in its relatively short history, from the establishing of the company’s first dairy and ingredients plant in Listowel, (Ireland) in the year of 1972. It has been able to achieve sustained profitable growth with current annualized sales of approximately €5.8 billion. By utilizing the core strengths, gaining synergy from combining technologies and taking a systems approach to opportunities, Kerry excels in value creation for the customers through integrated customer-focused
NESTLE Nestle is a multinational company which has got its headquarters in Vevey Swiss. By the measure of its revenues it is the largest food and beverage company in the world. The Nestle company began around 1860s.It was started by a person called Henri Nestle when he came up with the first baby formula. In 1905 Nestle mergered with another company called Anglo –Swiss Milk Company which was established in 1866 by George and Charles who were brothers but retained its original name. The new Nestle company started new factories in many countries like Britain, Spain, Germany united states and Australia.
It employs more than 5000 people and has a range of over 500 products, with locally made leading household brand names, such as MILO, MAGGI and KIT-KAT. Being a nutritional company, Nestlé recognises that a delighted and well-rounded employee’s able to provide Nestlé a great work and also believe that the concept of motivation toward the employees is effective and efficient. This is to ensure that Nestlé to become a trusted household names and enjoy for the
MARKETING STRATEGIES OF CADBURY (DAIRY MILK) INTRODUCTION The Cadbury merged with Schweppes in 1969 and adequate growth and development have led Cadbury Schweppes to take lead in both , the soft drink market as well as the confectionery and has hit the international market with much of potential to position itself amongst the customers from countless countries. Today the Cadbury Schweppes manufactures , markets and distributes its products in over 200 countries. The Cadbury has a fascinating story attached to it , it all started as a family business that grew at a tremendous pace , which is well known to its customers today. OBJECTIVES OF THE STUDY In order to study the marketing strategies of Cadbury the following mehods are demonstrated in the project: • SWOT analysis. • PEST analysis.
Nestle is a company that committed to people for living better by offering tastier and healthier foods and beverage choices. Nestle keep the standard from 140 years until now for people at all stage of life and every day. There are more than 2000 brands produce in worldwide. It is a large company. The company has around 33900 employees.