Nestle Business Decisions Case Study

. What are the seven steps that help the managerial decision makers to behave ethically?
1-The first step is to determine the key facts from the situation: To determine the key facts the researcher should first read the case carefully and make an honest effort to explore the problem situation, and review the circumstance structure of the situation.
Key facts
1-There are many problems of the distribution of scarce resources, Water is a model example of it.
2-Nestlé is the world’s biggest beverage and food company.
3- The number of Nestlé’s employs is over a quarter of a million.
4- Nestlé Water is existed in 130 countries
5-Nestlé had a sales revenue of over £38.3 billion ,According to the newest financial reports
6-Nestlé made a net

8-Nestlé feels that it has a real role around the world to show a principal in acting sensibly with its customers and suppliers.
9-The company has hence settled principles and polices to help it to meet its overall objectives of honesty, fairness and concern for people.
10- The competitors (Aquafina and Dasani) had to shrink their market share because of legal and technical reasons.
11- Nestlé acquired BARAKA to fill the gap in water demand.
12-Nestlé failed to fill the entire market gap.
13-Nestlé had to produce big-sized bottles to the big consumers.
14-Nestlé had to produce big-sized bottles rather than making medium and small sized bottles for separate individual and customers.
15-This led to duplicate the charge of small and medium sized bottles in the Egyptian market.

2-Second step to identify the ethical issues

Nestle decision affect the big size customers positively because big size customers like business units, hospitals, schools and hotels are the main stakeholders who gain benefits from this decision, in addition to that nestle decision affect the small and medium size customers negatively because of the lack of the small and medium size bottles, not only the small and medium customers who suffered from this decision but also the employees suffered from this decision because the company decided to focus on a certain type of production line and ignored the employees who worked in the other type of production line ,also this decision affect the market negatively because of the increasing of the small to medium size bottle prices , in addition to that the small to medium suppliers affected negatively because of the lack of production demand on those types of bottles , on the other hand the big size bottles suppliers affected positively because of the high demand on them , also the competitors affected positively from the small and medium customers gap so they started to produce small to medium size bottle to fill the need of the customers and also raised the price of small to medium bottles in the market so this led to gain more profit ,not only the competitors who are positively benefited from the nestle decision but also the entrepreneurs benefited positively form this decision and started to think in another way to meet the market gap of small to medium size