Nestle Case Study

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2. Summary about Nestlé Group
i. Historical journey
Nestlé then known Farine Lactée Henri Nestlé as was established 1867 in Vevey, Switzerland by Henri Nestlé who invented one of the first infant foods in order to meet the quest for a healthy and affordable product that had potentials of serving as an alternative for mothers who were unable to breastfeed their babies due to one reason or the other (Nestlé1. Henri Nestlé called his product Farine Lactée Henri Nestlé (Nestle, Good Food, Good Life). Nestlé was formed in 1905 as result of a merger between Anglo-Swiss Milk Company and Farine Lactée Henri Nestlé (both were previously founded in 1866) (Wikipedia.org). Growth in the company were significant during the two world wars were production expanded beyond early condensed milk and infant formula as demands increased (Nestlé5). Since then the company has made several corporate acquisitions including, Crosse & Blackwell in 1950, Rowntree Mackintosh in 1988 and Gerber in 2007.
Today Nestle has 447 factories in 86 countries around the world with about 339,000 employees and its products sold in 196 countries (Nestle Global, Facts and Figures, Wikipedia.org). ii. Why Nestlé
In 2011 Nestlé was named the World’s most profitable corporation by Fortune Global 500. With over 10 consumer products market segment of operation (namely bottled water, baby foods, dairy foods, cereals, nutrition, healthcare, pre-package foods, confectioneries, coffee, pet-care, food service, drinks and ice
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