This part of the paper will mainly focus on two of P&G’s one billion dollar brands, Pampers and Head & Shoulders. The businesses belong to two different segments, but are both included under P&G. An analysis of how P&G strengthen their businesses, uses their resources and how and if the businesses add additional value to the whole firm, will be discussed in the following part. 4.1. Pampers - innovation and customer understanding Pampers is P&G’s biggest global brand, used by 25 million babies in about 100 different countries.
Canada, the United Kingdom, and Australia represented Kellogg’s three largest overseas markets. A few well-known Kellogg products are Corn Flakes, Frosted Mini-Wheats, Corn Pops, and Fruit Loops. Research and Development: As the production arm in the joint venture, General Mills has been increasing its research and development budget in this area steadily since 2003 to reach $191 million in 2007 to the sum of more than six percent of its total sales
During their 109 years in existence, they have grown through natural growth, mergers, and acquisitions. This has allowed Nabisco to be the leading snack maker in the world the company is a subsidiary of Illinois-based Kraft Foods. The Oreo chocolate sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreos today are far and away the world’s most popular cookie. The Oreo family accounts for approximately 10 percent of all store cookie sales--a $3 billion market.
Kellogg is trying to expand their marketing strategies to attract older age groups (Nate Wooley, 2013). According to the research global population is increasing as people are aware of healthy eating and high medical standards (Lee and Mason, 2010). If Kellogg succeeds in expanding its market towards the older age group they would have large amount of sales due to an increase in aging population. By producing Special K as their new marketing strategy they reduced sugar and added healthy nutrition such as omega-3 fatty acids which helps prevention from heart disease. Cereals produced by Kellogg were mostly wanted by children because it can be easily consumed without any assistance from parents, the benefits from drinking milk and the sweet taste which all the children are craving for.
Nestlé’s products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Nestle was formed in 1905. It has its headquarters in Vevey, Vaud, Switzerland. Nestle has 447 factories in 86 countries around the world. We have about 333 000 employees and sell our products in 196 countries.
Nestlé: Global Strategy INTRODUCTION Nestlé is one of the oldest of all multinational businesses. The company was founded in Switzerland in 1866 by Heinrich Nestlé, who established Nestlé to distribute “milk food,” a type of infant food he had Invented that was made from powdered milk, baked food, and sugar. From its very early days, the company looked to other countries for growth opportunities, establishing its first foreign offices in London in 1868. In 1905, the company merged with the Anglo Swiss Condensed Milk, thereby broadening the company’s product line to include both condensed milk and infant Formulas. Forced by Switzerland’s small size to look outside its borders for growth opportunities, Nestlé established condensed milk and infant food processing plants in the United States and Great Britain in the late 19th century and in Australia, South America, Africa, and Asia in the first three decades of the 20th century.
Pepsico began selling its products in international markets in 1934 with its starting of operations in Canada. Operations grew rapidly in the 1950’s. Key international markets include Brazil, China, India, Saudi Arabia, Mexico, Philippines, Argentina, Spain, Thailand and the United Kingdom. PepsiCo Beverages International, also produces, sells and distributes Gatorade sports drinks as well as Tropicana and other juices internationally How MNC works in the market Their main product, Pepsi Cola, sells over 100 billion cans a year. Besides the Pepsi-Cola brands, the company owns other brands such as Quaker Oats, Gatorade, Frito-Lay, Tropicana, Copella, Mountain Dew, Miranda and 7-Up (outside the USA).
So they invented a chocolate covered with candy that will not melt in their hands-M&Ms. After the war, many new “convenience foods” were introduced (dehydrated juice, instant coffee, cake mix). Adding to convenience in the kitchen, Tupperware and Reynolds Wrap aluminum foil were introduced. The first Dairy Queen and McDonald’s fast food restaurants opend. Farmers used fertilization and irrigation to increase crop yields, decreasing the vitamins and minerals in those plants.
The supercenter offers vision centers, Tire maintenance, photo centers, banks, hair salons and even employment agencies. Having such a center allowed Walmart to offer over 100,000 products, 30,000 of which includes grocery products at once. On top of their supercenters, Sam’s Club also plays a big contribution to their success. Since opening, Walmart successfully increased the locations of Sam’s, accounting almost 12% of their total revenues
Products Industry NESTLE “You can’t buy happiness but you can buy food and that’s kind of the same thing”. This is what reminds me of “Nestle India”, which is amongst world’s largest food,nutrition and the Wellness Company. “GOOD FOOD,GOOD LIFE”: it is the promise that they commit to everyday, everywhere. HISTORY Nestle was basically formed in 1905 as a result of the mergers of an Anglo Swiss Milk Company, which was established in 1866 by the 2 brothers, George Page and the second one being, Charles Page; and Farine Henri Nestle’, which was founded in 1866. The company started to grow significantly while the First World War was going on and also after the Second World War, thus, expanding its offerings much beyond its condensed milk and other infant formula products.