Nestlé Company: Largest Food Company In The World

Nestlé Company is the largest food company in the world. During the year of 1867, German-born pharmacist Henri Nestle as Nestlé’s founder has launched his very first product “farine lactée” in Vevey, Switzerland, where it was for consumption by infants who cannot be breastfed. Henri Nestle started using the “Nest” logo as the now iconic. However, Henri Nestlé sold out his factory and company located in Vevey to three local businessmen in year 1875. There was a competition happened in year 1878 in between Nestlé and Anglo-Swiss because both companies were selling rival versions of the other’s original products, such as infant cereal and condensed milk. Both of them also started to expand their sales and production abroad.

In year 1904, it was

This crisis had reduced consumer purchasing power. However, it brought many positive sites to Nestlé & Anglo-Swiss, where the company bought over Switzerland’s largest chocolate company Peter-Cailler-Kohler, and now the chocolate had become an important part of the Nestlé & Anglo-Swiss business. Furthermore, Nestlé & Anglo-Swiss launched its Malted chocolate drink Milo in Australia. In year 1934, they continued in developing baby and infant foods and launched a full-milk powder for babies named “Pelargon”. Nestlé-Peter-Cailler-Kohler started to innovate their chocolate by launching Galak white chocolate and Rayon chocolate in year 1936 as to compete with other competitors.

On the other hand, Nestlé launched the vitamin supplement called “Nestrovit” in year 1936, as well as in year 1938 they launched Nescafé in their businesses. Coming to year 1939, the company was changed strategy by exporting milk from the US and Australia as to supply to Africa and Asia due to the impossibility exported from Europe. They had expanded production in Latin America too. At the end of world war two, Nestlé implemented CARE aid supplied in Japan and Europe as well as launched Nestea in the late of year

Nestlé also bought over Crosse & Blackwell, a UK canned foods company. Next, in year 1946, Nestlé bought over the Findus frozen food brand from Swedish manufacturer Marabou, and then expanded it to international markets. Nestlé bought again French yogurt producer Chambourcy and started launching the Sveltesses of yoghurts in year 1968. The company entered mineral waters’ market in year 1969 by buying French waters brand Vittel’s stake. Nestlé did a lot in between the year of 1973 and 1976, such as took over the US frozen foods company Stouffer Corporation, bought over canned foods producer McNeill & Libby as well as became a shareholder in L’Oréal