Nestle Consumer Decision

Consumer Purchasing Decision for Nestle
In marketing, there are two types of buying process an organisation can operate under and theses are: buyer to consumer (B2C) or buyer to business (B2B). B2C is when companies focus on selling to individuals and market their products for personal use. They accomplish this by using attracting packaging option. B2B when companies market their products to business or other organisations for use in production of goods in general business operations or for resale to another consumer. The major difference between buyer to consumer and buyer to business is that buyer to consumer considers the behaviour of the consumer while buyer to business are for products for the daily operations of the business. Nestle operates

The Engel, Kollet, Blackwell model sees consumer decision making process as creating a need then making sense of the need taking into consideration personal characteristics and external factors. The Howard-Sheth model is like the previous model however instead of just taking into consideration the import of the need consumer also looks at brand choice and if there is any negativity associated with the brand before the purchase is made. Avinash Kaushik came up with his model known as: See, Think, Do and Care (STDC). This is where the consumer becomes aware of a need or want, then thinks about solutions in acquiring that need, after which the consumer is looking to purchase. The final stage is where companies show how much they value their loyalty in purchasing a product more than once. Watson’s Black Box theory is that consumers will choose a different solution to meet the same need taking marketing and environment stimuli into consideration, the outcome will be consumer making sense of the

The Nestle healthcare nutrition offers a range of products for people with specific illnesses, disease states or age related nutritional needs. Some of these products include Boost and Nutren (for the ageing care), Peptamen (critical care for gastro-intestinal and surgery), Opitfast (Obesity), Resource (Oncology- malnutrition in cancer patients), Boost Kids Essentials and Carnation Breakfast Essentials (Paediatrics- for young patients who have eating disorders due to not being able to handle a standard diet or recovering from an illness.
Economic Factor of Nestle
Nestle stakeholders have identify taxation as a material issue. The tax Nestle pays is both compliance (Business ethics) and creating shared values in the countries that the company operates in. In 2016, Nestle group incurred CHF 4.413 billion in corporate taxes globally which correspond 35.2 percent effective tax on their profits. There was an increase in 2016 from the previous year because of the prior year tax (28 percent effective tax rate from CHF 3.305 billion in corporate taxes) and one-time deferred tax charge related to the reduction in corporate tax rate in Canton of Vaud, Switzerland.
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