Nestle Corporate Strategy Essay

“...positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life.” -- Henri Nestlé, 1857(Nestlé1). Corporate Strategy
The Nestle group is able to maintain its goals and mission and competitive advantage by employing three different strategies depicted in the graph below. These are namely: Operational pillars, Growth Drivers and Competitive advantage. Partnership with large corporations such as Coca Cola, strong research and development abilities, and utilization of local content in manager the market share in the region are some of the strategies employed by Nestle to gain strategic advancement and

Pellgrino
Cereals Chocpic, Cini Minis, Cookie Crisp, Esterlitas, Fitness, Nesquik Cereal
Chocolate & confectionery & baked goods Over 142 products such as Aero, After Eight, Butterfinger, Cailler, Crunch, Kit kat, Orion, Smarties, Wonka etc.
Coffee Nescafe, Nescafe 3 in 1, Nescafe Cappuccino, Nescafe Classic, Nescafe Decaff, Nescafe Dolce Gusto, Nescafe Gold, Nespresso
Culinary, Chilled and frozen food Buitoni, Herta, Hot Pockets, Lean Cuisine, Maggi, Stouffer's, Thormy
Dairy Carnation, Coffee-Mate, La Laitiere, Nido
Drinks Juicy Juice,
Food Service Maggi, Milo, Minor's, Nescafé, Nesrea, Sjora, Lean Cuisine, Stouffer's
Healthcare nutrition Boost, Nutren Junior, Peptamen, Resource
Ice Cream Dryer's, Extreme, Haagen-Dazs, Movenpick, Nestle Ice

Total comprehensive income for the year 9 624 5 529 of which attributable to non-controlling interests 343 317 of which attributable to shareholders of the parent 9 281 5 212
Source: Nestlé Financial statements 2016, from http://www.nestle.com/asset-library/documents/library/documents/financial_statements/2016-financial-statements-en.pdf

Table 5: Consolidated balance sheet as at 31 December 2016 before appropriations
In millions of CHF

Notes

2016

2015
Assets

Current assets
Cash and cash equivalents 12/16 7 990 4 884
Short-term investments 12 1 306 921
Inventories 6 8 401 8 153
Trade and other receivables 7/12 12 411 12 252
Prepayments and accrued income 573 583
Derivative assets 12 550 337
Current income tax assets 786 874
Assets held for sale 2 25 1 430
Total current assets 32 042 29 434 Non-current assets
Property, plant and equipment 8 27 554 26 576
Goodwill 9 33 007 32 772
Intangible assets 9 20 397 19 236
Investments in associates and joint ventures 14 10 709 8 675
Financial assets 12 5 719 5 419
Employee benefits assets 10 310 109
Current income tax assets 114 128
Deferred tax assets 13 2 049 1 643
Total non-current assets 99 859 94 558 Total assets 131 901 123 992

In millions of